How Do I Help is a worker owned and managed collective of conscious people dedicated to cocreating a sustainable, beautiful and United Planet.

Comprised of many offline hubs and communities, we Unite at HowDoIHelp.com to network, promote charitable causes, products, services, art, music and events.

HDIH offers everything we can to the help this planet and its inhabiters. HDIH provides a culturally penetrating online hub that mobilizes a nation of ambassadors for the co-creation of the new earth. We maximize profit and sustainability by focusing on beautiful products, services and events that support the vision of Global unity, sustainability and harmonious community.

Find the resources, people, places and things to help yourself, family, friends, community and Planet Earth live beautifully in harmony and celebration, just like many of our Ancestors.

* We are seeking a Facebook application developer to create an application that extracts data from users pages and populates pages of HowDoIHelp.com, such as event data and invitations populating a shared calendar such as Google Calendar and a page of current events and invitations on HowDoIHelp.com.

ACTIVITIES

Sales

HDIH members products and services are offered onsite at many centers and communities and online at HowDoIHelp.com.

Production Facilitation

We offer facilities and space and connect creators to spaces they need, supporting a variety of producers, craftspeople, business people, artists, musicians, healers, philanthropists and investors.

Incubator & Think Tank

We host regular onsite and online meetings of minds to collaborate, learn, educate and connect in ways that allow each of our visions to manifest with as much ease and support as possible.

Fundraising

We manage and execute fund raising campaigns both for HDIH and its partners.

Housing

We leverage existing communities and create new ones to house HDIH members so they may live, work, heal, teach, learn, celebrate and create together.

Child Education

HDIH creates and delivers initiatives that teach new and old health, music and art to youth interactively, creating digital products (recordings, artwork and stories) that are sold to the public and sponsored by local and international organizations and businesses.

Human, Ancestral & Civil Rights Protection

HDIH participates actively in promotion, education and events to garner awareness and support for the protection of Human, Ancestral & Civil Rights.

Natural Resource Protection & Education

Teaching youth and the general public the importance of protecting our land, water, air, and elements.

Animal Rights Protection

HDIH participates actively in promotion, education and events to garner awareness and support for the protection of Animal Rights.

Health Initiatives

Mind, body & spirit. Onsite service providers, traveling service providers, onsite and digital workshops.

Celebrations, Gatherings & Ceremonies

HDIH produces and promotes world class events that feature visionary Art, music, dance, poetry, fashion, food, conscious products, prayer, prayerformance, herbal medicine, workshops, group activities, speakers, elders, and more.

Temple Creation

HDIH creates temples across the globe that honor all traditions as One. These temples are constructed with ancient and modern architecture techniques in order to align the earth and galactic lay lines and activation points. Simultaneous ceremony will take place in the temples places strategically around the lay lines of the earth.

News

We actively document HDIH  members, partners, activities and stories, releasing and promoting digital content of a wide variety.

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The purpose of this document is to inspire every person, community, organization, charity and festival listed here to contribute as much as they can, creating the perfect Business Plan for our family!

How Do I Help?

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Goals

To unite our tribe in a way that promotes collaboration for the co-creation of a New Earth. 

Combine Resources. Create. Perform. Promote. Sell. Learn. Heal. Remember. Teach. Together as a Family United.

Heaven on Earth has always been. It is here now and cannot be changed. Let’s awaken to this, become paradise and work together from this place, reminding more people, having more fun and experiencing more joy than we ever thought possible. 

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Adam Apollo

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Aire Redtree Goal & Vision
Los Angeles, CA

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Aine Carlisle Goal & Vision
San Francisco, CA

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Alexander Sharone Goal & Vision
East Bay, CA

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Alexandra Jacobs Goal & Vision
Berkeley

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Anastasia Lotus Goal & Vision
East Bay, CA

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Annie Kin Goal & Vision
San Francisco, CA

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Anthony Evans Goal & Vision
San Francisco, CA

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Ardas Alena Wright Goal & Vision
Los Angeles, CA

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Arthur Lopez IV Goal & Vision
Honolulu, HI

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Ashanti Vivian Goal & Vision
San Francisco, CA

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Ashley Cunningham Goal & Vision
CA Institute of the Arts

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Ayse Gursoz Goal & Vision
UC Davis, CA

To see the skin of humanity become cancer free through the realization of our interconnectedness and unity. To be a professional dream catcher, self-employed to collaborate freely with the cosmos. They say that anything you set your mind to, you can achieve. I don’t believe that. Anything you set your heart to, you can achieve. So, I’m into wishing with my heart and honing into my intuition, a.k.a. the golden compass. As irrational as my dreams may be to my mind sometimes, the heart has its own antenna to the universe and as long as I follow my heart I allow magic to fall into place. Magic is everywhere.

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Balwantjeet Kaur Goal & Vision
Sacramento, CA

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Beats Antique
East Bay, CA

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Brad Nye
Los Angeles, CA

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Brian Kubat
East Bay, CA

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Brian O’Scanlon
Santa Barbara, CA

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Byron Dreamweaver
Vancouver, BC

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Carmen Gutierrez
San Francisco, CA

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Cheb I Sabbah

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Chloro Djinn

San Francisco, CA

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Darby Palmer

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David Starfire

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Disa Johnson

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Dreaming Bear

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Ellen Peterson

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Elric Centers

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Gabriel Donihi

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Heather Lloyd Martin

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Heather O’Hara

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I Am Just I Goal & Vision
San Francisco, CA

Through communication, action, community and shared vision, the perspective that Heaven on Earth is here now be shared by all conscious beings. Separation only exists only as the evergrowing population of the reflections of God and Goddess that exist. Earth is United, spiritually, economically and politically. We are unique but we no longer judge or take or horde or steal. We share and love unconditionally, living sustainably in honor of our Selves, Families, Communities, Ancestors, Mother Nature, The Sun, Moon & Stars.

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Jah Levi

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Jamie Janover

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Janaka Artuga

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JC Stokes

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Jerome James

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Jerusha Riegert

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Jocelyn Bada

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John Hansen

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Jordan Quintero

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Josh Markuly

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Joshua Leach

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Julie Tigerlily

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Katrina Mari Errico

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Keri Cross

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Knowa Knowone

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Koa Hamilton

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Lauren Haha

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Lila Rose

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Lucas Lukaijah Tarquino Goal & Vision
San Francisco, CA

Deep in my heart there are Visions, placed there carefully by creators original intent, where there are entire communities of liberated liberators living in harmony with the earth animals and eachother.
I see individuals remembering their origins and embracing the purity they came to earth with, awakening to the bliss and liberation of their true nature.

I see the coordination of internationally traveling implementation groups traveling the earth together bringing to different people and tribes sacred teachings for co creating the new earth, prayer, ceremony, healing art, live music, installing sacred temples, moon lodges, and setting up sustainable teaching projects, and orphanages that fuel the new way of living loving and thriving in paradise on earth.

I see happy children, singing and dancing without pain in their hearts. Feeling joy without sadness, dancing freely in a fresh canvas with blossoming flowers kissing the welcoming sunrise.
I see men and women trusting each other fully, transmuting all pain with the violet flame of forgiveness fully releasing the memories of what once was.
I see new systems of online currency, universal teachings, technology of healing the planet, water clearing, establishment of divine government all manifest on earth eradicating poverty from communities and creating a true divine wealth, peace, gratitude and unity.

I see us in reverence to all life as surrendered to the Divine Will beacons of light. I see community food gardens and lavish abundance of art, music, dance, playful laughter and ease.

I see wise women having the space, support, and resources they need to manifest their dreams… feeling fully respected, honored, and nurtured by their masculine counterparts.
I see direct access to great abundance, resources and riches of all sorts to assist in the unfolding of divinely inspired projects of all sorts. gratitude, worth, and big open generous hearts.
I see the smiles and teary eyes of individuals who have realized their lifes dreams, and are bathing in the accomplishment of their souls agenda.
I see the development of new processes that take people through a rapid release of old patterns and immediate awakening into their IAM Presence in its full glory.
I see mass healing rituals and high council meetings of individuals who are thinking on behalf of the Highest Good for All Life.
I see an empowerment training island with white sand beaches and waterfalls with clear light blue water, and tropical trees and vibrant life and treasure chests and coconut paradise.
I see initiation temples on high mountain tops where initiations are hosted by us elders.
I see libraries full of crystals for children and people to take out for a week at a time.
I see the web of purity expanding and the great spirit smiling through us,
I see the victory of divine light anchored into the planet, the return of humanity to full remembrance, and the laughter of the earth rumble through our bodies.
I see us all kneeling in full surrender and liberation and receiving the voice of the great spirit into us, saying welcome home my dear children. well done.
I see myself rising out of this planet, having accomplished all I came to do, returning to where I came, merging with my monad, merging with and anchor into the heaven of all heavens and becoming the truth of peace and light forever shining in eternal glory.

I want to know your dreams, your highest visions, that which will sooth and please your heart more than anything else. what you want to be, create, see, witness, experience. share with me. tell me all the things you want in the deepest parts of you heart. let us reach deep and pull out the dreams, and paint a picture together. will you do that with me?

we are all dreaming. let us choose to dream the most beautiful dreams we can imagine.
Let us become the most beautiful reflections of life we can imagine.
Let us accomplish a clear internal imagination of paradise so that it can be reflected all around us. always.
I am ready and willing and open to be part of the great restoration, the rediscovery of knowing that, it, is already here, now, and now i trust and let go and surrender and know and know and know and KNOW it is so.

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Luke Holden

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Lynx Caitlin DeMuth

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Madhava Ananda

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Marcela

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Mystic Garden

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Nadine Faude

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Nate Hogan

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Niema Lightseed

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Nikila Badua

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Paul Barthmaier

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Paula Love

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Peachy

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Jah Sun Martini Goal & Vision
East Bay, CA

We co-create a world where every child, and (our own inner child) feels safe, loved, and celebrated, by leading the sacred masculine movement, supporting the feminine, and building community everywhere I go.

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Jason Primate

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Rabein Sri Yantra

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Raw Spirit Festival

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Reinard Dolleschell

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Robert Steven Moses

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Robin Tala

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Ryan Indigo Warren

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Sam Cumulus Fairweather

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Sara Garrison

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Scott Munson

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Sean Champion O’Scanlon

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Seed of Creation

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Singing Bear

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Souleye Mario Treadway

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Stephen Ananda

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Steven Snyder

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Tangelina Daviator

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Tigram Mimosa

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Wendy Love Goal & Vision

Helena Goal & Vision

William Goal & Vision

Cappi Visionary Village Goal & Vision

Alex & Allison Grey Goal & Vision

CC Love Goal & Vision

Steve Green Building Goal & Vision

Lauren Rainbow Jaguar Goal & Vision

Laurel Kitten Goal & Vision

Daniel Pinchbeck Goal & Vision

Lawrence Lessig Goal & Vision

Fantuzzi Goal & Vision

Deborah Dove Goal & Vision

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Organizations

Wiser Earth

Idealist 

Seven 7 Sisters

Seraphi 

MAPS

IAMU

Goddess Temple

San Francisco Museum of Modern Art

Native American Organizations

Red Lightning Village

Visionary Village

Charity Focus

Creative Citizen

Influence Exchange

East / West Organizations

Spiritual Organizations

Art Organizations

Music Organizations

6 Degrees of Unity

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Communities

Solstice Grove, CA

Pelema Big Island, HI

Lokahi, HI

Laulima, HI

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Databases

Wiser Earth

Idealist

IC

WWOOF

Intent

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Festivals

People will be able to see on the HDIH website all the conscious festivals happening around the world with links to purchase tickets. We will eventually send a video crew to each festival and post videos of all the conscious festivals in the world.

List festivals here, Elric and Lila Rose have a Google Calendar already created that tracks a good deal of them. I know Scott (plant trees), Lotus (seed of creation) and Cappi (visionary village) and Keri Cross (6 Degrees of Unity) track the festival world really closely.

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Plans

Below first is each individuals plan. We are creating the Shared Vision & Shared Plan together as this document is finished by the entire team.

Ayse Gursoz’s Plan

I’m buying a bus in June that I’m converting into a nomadic teahouse with a solar powered video editing station and DJ booth. The tea services will be entirely donation based. The plan is to go on tour, show up to communities, offer tea, and find out where the good news is at. Not the breaking news, but the mending news.

I plan to document with digital media, the stories across this country’s strata of withered grasses that are gems to humanity. People all across the country are quitting lifestyles that have led them to dead ends in their happiness. Happiness doesn’t come simply from taking more, it comes from actively seeking a way to give back.

For example, So and so quits his 9-5 to start the Bike Church, a donation based bicycle maintenance space. There, him an a few volunteers teach the community how to fix their own bikes. By opening his services to the community and by finding his own unique way to give, his life has become radiant and far more fulfilling, while enriching the community simultaneously.

Stories like this will be captured and edited freshly on the bus, then posted to my website which will quickly become a good news source. Our country is still take-based, and until a balance is found of giving and taking, injustice will prevail. This project is the best way I’ve devised within my own means to attempt full-heartedly a way to shed light on this truth.

The core of this tour is visiting each Native American reservation. I will be hosting free workshops teaching Native community members how to use websites like www.etsy.com, a free craft selling website, so that they can earn the money they deserve for their crafts and learn the value of them, thus, stimulating their micro-economy. Many vendors come through to reservations and buy their goods for unjustly low prices, and teaching these workshops will be a simple yet potent way to help. This part of the tour will be for a major documentary work. The communities the bus visits throughout the country in between the reservations will be for the short news stories. Also, they will be a great place to gather donations and appliances to bring to the reservations, which are the most poverty stricken lands of this country.

“Poof on wheels” is the name of my bus, and I am ready to give it my all. This quote by George Bernard Shaw sums my intent up best, “This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being a force of nature instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy. I am of the opinion that my life belongs to the whole community, and as long as I live it is my privilege to do for it whatever I can. I want to be thoroughly used up when I die, for the harder I work the more I live. I rejoice in life for its own sake. Life is no “brief candle” for me. It is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.”

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Jah Sun’s Plan

I believe in an eco-village model that is structured in a way that promotes gender alchemy, respect of the elders, and a safe expansive environment for children to play freely. The Rainbow Children’s Village “school” on the land will be an alternative, ecological, creative, health conscious structure.
It will have a large kitchen, where the children learn to make their own raw, living vegan meals, they will learn the ways of optimal health.
There will also be gardens and land for teaching permaculture and bio-dynamic farming. It is very important we learn to grow our own food.

We will conduct “Jedi” training courses on a regular basis at this school; martial arts, energy work, healing arts, yoga, lucid dreaming, astral travel, among many other courses offered by some of the most amazing instructors in the world who will be pulled to work with us on manifesting this reality.

I envision a healing center with hot springs/hot tub, dry and wet saunas, floatation tanks, massage tables, ion foot bath, yoga studio, ohm gym, and all the rest.

This project will be put in the world in a really conscious intentional way, starting at the Kundalini Yoga Solstice gathering.

Demonstrate and build alternative construction structures; cob, rammed earth, adobe, etc.
As well as set up and foster the free and renewable energies. Utlize center for education of these wayz.

I also envison multiple arms of the business, to include the following:
- Sacred transformational journeys to places such as Peru, Big Island, Nepal/India, Thailand, New Zealand, and beyond
- Import/Export Fair Trade with textiles, super foods, and jewelry
- Sacred Medicine work to transcend consciousness
- Education center for youth and adults where the New Way of BEing is taught
- Sacred Masculine, Divine Femine initiation work, as well as rites of passage work for teens

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Just I’s Plan

The time of the lone wolf is over. Gather yourselves. We are the ones we have been waiting for.  - The Elders of the Hopi Nation, 2008 

All tribes and cultures have said there would be a time when we unite as One People. They wrote ancient scriptures that contained predictions of Heaven on Earth lasting for hundreds or thousands of years, some say for the rest of Time as we know it. Many said it would happen around 2012.

We don’t claim to know what Heaven on Earth is. We do know The Time could be Now.

I am always asking, “How do I help?”

Imagine. 

Imagine One place you could go and answer many of the questions you have that start with How Do I Help?

my self?
my music collection?
my planet?
my family?
my wealth?
my wardrobe?
my environment?
my soul?
my concentration?
my brain?
my family?
my community?
my… every… things… sustainability?

How Do I Help?

Where do I go? Where do I spend my free time learning or celebrating? Where do I learn about healing my mind, body or soul? Where do I teach people who want to know? Where do I find Charities that need more help and are here, devoting their service to the restoration of peace and harmony, of service to our children and our elderly. Where do I find others who know the children and old are our greatest teachers along with the stars, our Ancestors and Mother Earth.

Where do I find healing music that I can dance to? Where do I find people and celebrations that are beautiful, creative, healthy and happy? Where can I eat food that feeds the soul and body? Where can I find clothing and products that are conscious of the people that make them, the future and money? Where can I go where I always feel welcome? Where can I find people, places and things that are beautiful celebrations of harmony and unity? Festivals, events, celebrations and ceremonies?

Where do I find people who love nature as much technology, the forest as much as the city? Where do I find people who are in constant ceremony and celebration? Constantly teaching and learning, dancing, painting and singing?

We created the How Do I Help network and website, HowDoIHelp.com to try and create a scenario where the people who have these questions and questions like them can answer it by coming together. We have met so many beautiful people and businesses with these questions…

We have created a website and a worker owned collective network that promotes sustainability, beauty, peace and harmony. Unity. Love. Success. Celebration. Togetherness. Learning. Education.

Consciously.

We offer our products and services for sale on HowDoIHelp.com. Each member of our network typically has their our own website too. We offer trade centers where people come together and exchange what they have to offer. We offer workshops, classes, food and clothing for sale in our centers. We promote and we host celebrations and festivals of many kinds. We are already a network of many thriving businesses and individuals and as we unify we become more stable, with our capital, resources, team members and revenue growing exponentially.

We are a network of Community Centers, Homes, Studios, Healing Centers, Venues, Churches, Temples and Farms. We are a network of creative, beautiful, talented, disciplined, people, businesses, organizations, communities and events. We promote our products, services, celebrations, information, healing services, instructional workshops and education, mentoring, counseling, community service, art and music, festivals, gatherings and celebrations, food, clothing and inspiration – on and off line – together.

We consist of a quickly growing network of the most beautiful artists, musicians, healers, teachers, students, business owners and magicians on this planet. We see that kind of beauty in everyone we meet and we tell them. We know we are One Family. You are Our Family. We are you. I am another yourself.

Aho.

Imagine learning that everything that frustrates you is an illusion and something to love and respect. Imagine realizing that everything you thought you hated you actually loved. Imagine seeing so much beauty around you that you are in awe each day as it somehow seems to grow brighter. Imagine being told by beautiful people around you more and more often how beautiful you are and imagine quickly letting go of the voice who says that you don’t believe them or they could be lying or you could be faking it… Imagine realizing you’re an Artist, a Painter of light and sound no matter what you do and quickly developing the discipline that it requires to smile and watch yourself quickly evolve in your chosen art form.

It takes a family. We have learned that it requires coming together, living, working, playing, healing, teaching, learning, breathing, stretching, eating, creating, buying, selling, promoting, administering, planning, executing, developing, innovating, investing, traveling and taking personal healing creative space alone – together. It is the most beautiful way to be for us.

Because of the way we choose to live, we are happier, healthier, more productive, inspired, creative, healed and supported in the passions we choose to follow and the ways we choose to help serve our fellow inhabitors of this planet. This planet we hold so dear to our hearts. Mother Earth. Pacha Mama.

We honor and cherish our Mother Earth. Our Fathers and Ancestors. We are dedicated to the study of our elders and we are very active in our communities. We are successful in the areas we have chosen as professions. We live balanced lives focusing on our minds, bodies, and spirits equally. We serve our selves, our families, friends, communities, cities and countries equally. We surrender our attachments to our egos and we unconditionally love all things, however, we are an Organization with mental, physical and spiritual support and we protect our organization in every way we have learned from our Ancestors. Financially, Administratively and Spiritually. We are Project Management and Meditation Gurus.

We are all painters and musicians, just like every other creature walking this or any planet.

Our team currently consists of many full time memebers who live in the San Fransisco, California area, with a wide range of specialties from Sound Healing to Green Building, Electronic Music Production and Acrobatic Yogo. Our family offers such a wide array of products and services.

Help describe/modify products and services below please

Promotion of Charitable Causes

Onsite information, travel, website database, information, promo activities, classes, etc

Healing Center

Orphanages

Environmental
Political
Spiritual
Civil Rights
Refugee Camps
Native People
Trees
Unity Oriented
etc (see idealist.org and wiserearth.org)

Informative Articles to Help

Onsite information, travel, website database, promo/cross promo

health
children
elders
women
men
government
mind
body
spirit
family
community
planet
environment
finances
happiness
music
art
science
energy

Healing Services, Resources & Education Offered

Onsite, travel and info on website)

Psychology
Counseling
Massage Therapy
Reiki
Theta Healing

Western Herbal Medicine

Eastern Herbal Medicine
Northern Herbal Medicine
Southern Herbal Medicine
Acrobatic Yoga
Qi Gong
Tai Chi
Martial Arts
Breathing
Crystal Healing
Sound Healing
Chanting

Ascension Training

Dance

Onsite, travel, videos, photos, articles

Performances
Workshops & Classes / Instructors / Coaches
Butoh
Yoga Dancing
Hip Hop
Jazz
Swing
African
Slides, Glides & Pops
(Please help list it all team)

Music

Song (onsite, travel, videos, photos, articles)
Song Circles
Education/Classes

Recording (onsite, travel, classes, videos, photos, articles)
Sound Engineering
Music Production
Film
Photography
Education/Classes

Food

Super & Raw Organic Healthy Food (sold onsite, packaged products on website, onsite and traveling kitchen and restaurant, classes, videos, photos, articles)

Restaurant
Preparation
Distribution
Sales
Education/Classes

Clothing and More

Onsite, travel, classes, videos, photos, articles

Art

Distribution
Sales
Education/Classes

Exercise

Onsite, travel, classes, videos, photos, articles)

Breathing
Tai Chi
Qi Gong
Yoga (Acro, Beakrams, Kundalini, etc… there are so many, help me out team

Events

Expansive Event Calendar

Workshops & Classes

Onsite, travel, classes, videos, photos, articles

Speakers

We host special speakers and elders on and off site

Ceremonies

We host special speakers on and off site

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Content

informational articles, videos and photos
products
services
celebrations
instructional workshops & educational activities
mentoring
counseling
community service
art
music
festivals
gatherings
celebrations
food
clothing
inspiration

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We offer such a wide array of products and services because not all are offered for sale at the same time and in the same place physically, despite being aggregated in one place digitally, at HowDoIHelp.com.

We host specific promotional events that offer a sought after blend of mind, body and spirit celebration with healing dance music, atmosphere, food, education, intention setting, multimedia, spoken word, acoustic music and fashion show. We have learned what our target audience desires to do with their free time and it is to spend it at holistic beautiful gatherings and they spend their money on the products our target audience consciously creates with our their own hands. The people who own our company, our network, are a part of the same audience we are targeting.

We are a community supporting and educating and healing and loving itself.

We are supported by a vast network of services providers that have their own base of operations. Many members of the How Do I Help team are full time members that live and work together and others simply promote their services and products with us or are asked to visit one of our Centers.

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Physical Resources

People. Land. Money. Materials. Tools. Equipment. Vehicles. Animals. Plants. Trees. Seeds.

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Human Resources

List people we have as a core team here.

Sustainably focused, unconditionally loving:

Engineers
Architects
Programmers
Designers
Singers
Song Writers
Artists
Musicians
Promoters
Wood, Metal, Leather, Plant and Spirit Workers
Poets
Philosophers
Chefs
Chocolate Makers
Builders
Investors
Managers
Administrators
Dancers
Doctors
Healers
Priests, Reverends & Shamans
Mechanics
Alternative Energy Experts
Astrologers & Astronomers

Spiritual Resources
Love

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Strategic Partners

LIST HERE

There are supporting members all over the world, totalling a team of roughly 100,000 people. We currently have 27 active full time members and the number is growing daily.

“Imagine a world where diverse people and places unite consciously sharing a vision of a beautiful sustainable planet with peaceful relationships. Imagine walking, talking and dressing as we were always in celebration or prayer and oriented individuals contribute to the sustenance of one another – where the old teach the young; where the young care for the old; where planters harvest the food; where health practitioners provide healing; where herbalists plant, harvest and process medicine; where the healthy and the able creatively work and maintain the land; where eco-builders construct beautiful and comfortable eco-structures; where farmers cultivate forest farms and organic gardens; where animals are teachers and healers, and provide food; where artists, writers, storytellers, musicians and performers inspire creativity; where masters teach and nurture apprentices; where there is sufficient clean food and water for all; where givers receive, and, receivers give. Imagine a place where the only currency is willingness, and, where intentional humans thrive. Together. 

This is an Invitation for you to join in the creation of a sustainable, resource-based, healing community in our warehouse in SoMa. We are searching for our perfect roomates and have a couple rooms opening up as soon as June 1st. Below you’ll find what we are looking for. Please respond if this describes your lifestyle, skill set or disposition. 

The Time is Now. 

Sustainable 

Renewable from Nature. Consumption does not deplete Nature, but, honors and supports the Earth’s resources. Food, water, and power are provided by the Earth and Sky without continued cost to the consumer, or, depletion of source. 

Resource-Based Community 

Based on the cumulative resources of it’s participants and residents; resources are considered equal, and, without a hierarchy of value. No one goes without, but, all enjoy the cumulative benefit of the community resources. All give, and, all receive. Opposite of profit-based which requires the scarcity/poverty of some in order to enrich the abundance/wealth of others through the continuous, inequitable redistribution of resources. And through war. 

Healing 

Regenerative. Restorative. Mending. Growing sound. Shift in consciousness. 

Introduction

Singing Bear’s music video, “Supported” describes the Mission of HowDoIHelp.com musically.

We are walkin and talkin the same vision, the One vision, “no need for trying because its written in our dna, we are collaborating to cocreate a sacred place everday, we dont deny eachother what we have to give, we’re here to hold eachother up so we all feel supported, its inside of me its inside of you, united in one common root…”

Its time to walk and talk on the same on the same road, we all know it and we are all comin together now, right now. It’s not me or mine or any one groups, its Ours, All of Ours. My heart and my home is open too, I open myself to all of my relations, because it all comes from the One, goes back to the One, so I give thanks to the One that it comes from, just like Singing Bear says in his song and so many beautiful Artists, Musicians, Painters, Singers, Dancers, Healers, Storytellers, Craftspeople, Merchants, Travelers, Performers, Farmers, Communities, Festivals, Places, Things, Ceremonies, Clothes and Food, Hunters and Bankers too.

So many of us know, we KNOW a “new social paradigm” is emerging as the “economy is collapsing.” We are looking for new ways of thinking about commerce, travel, copyright, community and life. The metaphysical and spiritual worlds are merging with the physical and we are bringing into our personal and professional lives new tools and activities and activations humanity has yet to experience. This seventh cycle will blossom into a paradise and we will make sure it happens by helping to co-create a solid foundation for it.

Here is the current website design for HowDoIHelp.com and the start of the database. This is where we left the design a year ago, which is being expanded upon quickly to list businesses, products, services, people, art, music, places, festivals, celebrations, healing gatherings, planning meetings, classes, advice and articles. It will mostly be links to other websites since today so many of the individuals and groups How Do I Help will be promoting already have a quality site.

This page is the live creation and metamorphosis of stream of consciousness, notes, meetings and plans into clear concise proposals and presentations. It is the future home of the polished How Do I Help business plan along with a variety of presentations for this organization.

It all starts here and now and everything the team thinks or feels (there are 27 of us right now, pictures and biographies coming) will be included ASAP. Any information relevant to the creation of the community or the business plan or first presentations will be included here and then edited and revised as the plans, presentations, campaigns, activities and outlines take shape. We are deep in the process of collecting historical data from other like minded groups and individuals, data such as mission statements, demographical information, market saturation, revenue, profit and projections for future growth or ROI (spiritual and financial ROI of course) .

The word conscious is being used to describe holistic approaches to life. It describes music and art that promotes appreciation, love and spirituality. It includes environmentally friendly products and activities. There are communities built and being built all the time to facility a conscious lifestyle of self sustainability.

HowDoIHelp.com will be the destination for people looking for ways to help themselves, their family, friends, community, or planet.

Users can use the website to share their knowledge, products, services, events, music or art and to to learn what others have to say, find conscious products, services, events, music and art. They can use it to find charities and groups across the globe and find a perfect fit for the skills, materials, time or money they want to donate. This portal is a place for all people to share their gifts and find help. I see the people who attend or vend at conscious gatherings around the globe being linked to from this website and using it to network and share and learn. Its a place people can purchase conscious things, and because of what I know about business it I see it as an organization that gives 80% to !00% of its to charitable causes. I believe the charities and causes will be chosen by the board and the board will include every member of the community. Every investor, user or vendor. The details will be refined by the initial group of team members.

The homepage lists charities, current news, products, art, music, festivals and a list of users in different categories such as “businesses, charities, musicians, healers, performers, clothing, foods, events, herbs, products, services, etc”

We offer the appropriate wide range of activities and services because we are simply a network of all other like minded individuals or groups. They have mastered what they do and we cannot express how honored we are to be bringing everything and every one of them together. We offer healing services (north, south, east, west holistic elements, herbs, oils, teas, tonics, song, dance, raw food, super food, international cuisine, yoga classes, breathing classes, etc), education (mental, physical, spiritual, family, community, environment, political, financial, etc) for the community and children in public and private schools, planning, celebration (events with the art, music, food, clothing, healing work, speakers, fashion shows and prayer that our family craves), creation (art, music, products, services), promotion (fund raising, graphic design, web development, photography, film, gueirlla marketing, internet marketing, search engine marketing, social networking, etc)…

The first How Do I Help community center will be a space that many will see as a home, others will see as a store, a natural health clinic, restaurant or venue. It will be reflected on the How Do I Help website. We are strategically partnered with many like minded groups and will grow to include many of the communities that already exist, offering our services and assistance, leading to the creation of more conscious communities in metropolitan and rural areas as we travel the world, bringing our love, medicine, speakers, lectures, art, music, food, clothing, products and services to the communities in NEED OF HELP, and of course all the worlds festivals and celebrations of unity, beauty and love.

We hold physical meetings here in San Fransisco that are also be a live conference call and will be a virtual meeting in Second Life in the coming weeks. It will also serve as an online community where people can speak in real time and inhabit physical representations of themselves. We have organized large meetings before with pod structures, round tables, speakers – and we embrace all the “new” tools and hold meetings with more master minds more effectively than we ever dreamed.

As we grow we are blessed by the presence of even more and more beautiful, dedicated, successful and powerful souls. We are inviting many key people and will be making this list public to a them before we publicize it for review and council, as well as this presentation we are working on now. I would be honored for ANY OF YOU to review anything you are willing to and JOIN ANY OF THE MEETINGS YOU FEEL CALLED TO. I am honored you are reading this page, in whatever state it is in

Our two primary purposes here are unity and transparency.

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How Do I Help is an investment and promotion network that targets a rapidly growing demographic of conscious people, places, things, events and dreams by unifying like minds and advertising products, services, people, events and communities that are desired by our target demographic – the sustainable, harmony and quality oriented consumer – and promoting them using all the appropriate online, offline and grass roots channels. These are conscious dedicated and creative business, organizations, individuals and families with thriving lives of comfort and beauty as they have primarily lived outside the mainstream economy and lifestyle. As awareness and desire for this lifestyle grows, so does the potential for financial, spiritual, mental, physical, environmental and personal growth.

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How Do I Help is the destination, network and resource to find help your self, family, friends, community, or planet, as well as your wardrobe, music or art collection, your health, diet, mind, body or spirit. Share your knowledge, products, services, events, music or art and find conscious wholesome people, places, things and events. This portal is a place for all people to share their conscious, beautiful, healing gifts. You can learn about healing, conscious products, services, art and music and promote what you have to offer. People who attend or vend at conscious gatherings around the globe are linked to from this website and are using it to network, discover, buy, sell, heal, create, collaborate, share, learn… Its a place people can learn about a healthy satisfying conscious lifestyle, purchase or barter for conscious things, find people places or events to attend that are like minded. People who have or are awakening to beauty, Love and Unity. We promote charities around the globe and give 80% of our profit to charity. The charities and most other things are chosen and decided upon by the How Do I Help Advisory Board. The board includes every member of the HowDoIHelp.com community. Every investor, user or vendor.

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“This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being a force of nature instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy. I am of the opinion that my life belongs to the whole community, and as long as I live it is my privilege to do for it whatever I can. I want to be thoroughly used up when I die, for the harder I work the more I live. I rejoice in life for its own sake. Life is no “brief candle” for me. It is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.”

George Bernard Shaw

“I want and desire nothing for my candle or flame. I am here to serve All and can only do so when I surrender my desires and ego. I give it back to Creator it and in doing so, allow the brightness and divinity of All things to shine, reflect, radiate and illuminate my Self and others with more Love and Light than any One of us can imagine, bringing me more Joy than I can say with words. I see heaven here, timelessly and infinitely. Thank you for the inspiration, Hermana.”

Justin Marshall Meyers Walton – Just I

HowDoIHelp.com will become much more than any one of us dreams.

There is always an appropriate order for things to follow and an appropriate thing to do in any one instance or day.

We are simply a network of conscious groups that brings old school administration and new school digital tools to the table so we can all work together more effortlessly. There are more people eager to help you than you may realize and there are ways to grow with or in front of increased market saturation rather than trailing barely behind it as most groups strive to keep up because of the traditional focus on ROI and the bottom line.

We are here for entirely different reasons than financial ROI and bottom line. We are simply vessels reminding everyone through education and beauty that heaven on earth is already here. Reminding people of the ancient ways we have already used to work, play live and grow together, mind body and spirit. Self family and community.

Every day more individuals and organizations are coming on board who are eager to help.

How Do I Help

It may be an LLC and/or an NPO. It is a promotion company, community, social network, exchange and investment firm…

Here’s a quote from Obama’s 2009 graduation speech that rang true. “Hey business people looking for a new business, would you rather start a company or help people, charities and businesses in need of promotion?”

My choice is obvious

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I. Executive Summary

Introduction

How Do I Help is uniting conscious individuals, companies and communties by providing a network of physical and digital hubs. We offer the information, resources and support needed to connect the members of the “New Earth” community. 

Many of us believe that in many ways we are going to back to Old Ways of Living. Many believe we are creating a New Earth. We live outside the current economy and barter and trade for almost everything we need, whether we are in the jungle or the city. We share our love, talents, homes and resources openly. We are spiritually, physically and mentally balanced.

How Do I Help operates with a holistic business model. We are a worker owned collective investment and marketing firm. We leverage our business assets and resources in combination with our personal assets and lifestyles. We believe in Unity to such a depth that we openly share with each other everything we have to offer. We use social networks and digital tools to communicate with our large family. We use our network to connect with and help people, places, things, businesses and gatherings that share Our Vision.

We also use our combined personal and professional assets to grow our “marketing saturation,” the How Do I Help user base, disseminate information, discover and sell products, services and events. services and online hub of all things conscious with a new business paradigm for co-creating the new-age. HowDoIHelp.com shall become the number one destination, network, and resource for online users to find help for self, family, community, and the planet. Users can use the website to share their knowledge, products, services, events, music or art as well as learn what others have to say, find conscious products, services, events, music and art. They can use it to find charities and groups across the globe and find a perfect fit for the skills, materials, time or money they want to donate. Individuals and Businesses who attend, produce, or vend at conscious gatherings around the planet are linked to each other through this website and are using it to network, collaborate, buy, sell, share, learn, and co-create a new earth together.

The “New Life”

As changes in peoples lives increasingly becomes more drastic, many individuals who have not already will be forced into placing more attention into adopting healthy conscious lifestyles, purchasing conscious products, and finding like-minded people, places, and events. People who have or are now awakening to the principles of love and unity will seek a way to help the collective vision of global restoration. HowDoIHelp provides the most effective online portal for people to do this. Conscious individuals around the planet will visit the site to learn about healing, conscious products, services, music, art, environmental restoration as well as promote their products and services.

HDIH has created a new age-building plan for a massive transfer of wealth from the secular world to key organizations and projects which will enable the co-creation of a New Earth. An earth filled with liberated individuals and communities living in harmony with each other and their environments. Where daily living will bring the timeless news to a young cohort of humans: Heaven on Earth is possible, it is here, now and its inheritance and the blessings await a new generation to accept the innate grace of life and enter in as citizens of the New Earth.

HDIH teaches that honoring the very essence of all creation is not binding, but rather it is truly freeing. As a result of this profound revelation, HDIH ushers in a wave of opportunity for happiness, joy, success, and all of the best things that a life in the New Earth has to offer to a generation has yet seen nor understood to be possible. Unmistakably design your life, business, and community to live for the greater good of the greater all knowing that there is a spiritual design for us all, and you cannot lose! Believe it or not, there does not have to be a difference between being young and enjoying life and living for service and unity. How could it be?

We answer this question: How do we communicate this original message to our youngest people? How do we facilitate and enable this communion?

The Answer Is Revealed

Our founders are dedicated to a vision where thriving communities, businesses and individuals around the planet are linking with each other to consciously co-create a beautiful, sustainable Earth. A planet filled with liberated peaceful individuals are living in harmony with each other and with nature. Technology, agriculture, and architecture is being used in a way that facilitates a green sustainable lifestyle model that produces abundance for the greater all. People are serving the collective by doing exactly what they love to do. The collective consciousness has moved from a place of fear, scarcity and separation to the greater truths of love, abundance, and unity.

The inspiration for this company lies in a profound realization. Humans have always been symbol makers. Today, more than ever, our young people live in a media-centric universe in which they are awash with symbolic transmissions from each other, their families, their cell phones, TV, the internet, their favorite magazines, and so on. We have every reason to believe that the most important and meaningful experiences in the lives of adolescents today are deeply rooted in their spiritual needs, their families, and their quest to find themselves. However, we also know that modern adolescents are avid symbol makers creating entire cultures of music, fashion, and lifestyle ambitions all their own. In fact, the tension between the mature and the young, and the reason some young people face so many crisis points and pitfalls along their way, is simply because they want to do it their way. By following this pattern of beliefs they can so easily get lost along the way.

Launching the Project

Imagine, shaping our planet by providing the public with all the knowledge, products, services, people and events that will allow them to live a completely conscious lifestyle.

Imagine, expanding our intention by having our online members take part in the designing of the new earth and be able to vote where the profit from our business goes.

That is an idea that will completely change the perspective of traditional business which is completely oriented to profit margins and ROI. In the new business paradigm, while structure of the company is designed to produce great profit, the principles of service to the greater good of the greater all reigns all. We are here to provide a platform for individuals and communities to completely transform and grow into the highest vision they have for themselves by providing all the networking, knowledge, services and resources that are needed. We vote on how to allocate our profit as a whole. We are fully internally and externally transparent.

Imagine, revolutionizing the world by creating an online site that will function as the epicenter of the collective goal of planetary restoration. Imagine, launching an online community that together will exemplify the rescue and restoration of a unified vision for humanity and the earth. Through the proliferation of illuminating content via live web and podcasting; blogs and discussion boards; IM, and Internet Protocol (IP) television programming that will capture the attention of an entire generation, HOWDOIHELP will become the benchmark for global empowerment. Can you see how the mission of HOWDOIHELP will redefine the business world and create massive opportunity for more unity consciousness to spread through the collective? We are only looking for disciple-mined companies and individuals to partner with us in the initial stages of launch. We already have built a team of people, companies and organization who recognize that we are ready to be in the evolution of the planet and consciousness. We are ready to commit to complete game — no longer sitting on the sidelines as our youth destroy their lives and their futures. Our potential for growth and impact in a growing youth  industry is unlimited.

The purpose of this plan is to survey the relation between our mission and the projected revenue transfer into our community. We want to firmly establish the purposes for all future funding. As a not for profit 501 (c)(3) religious organization, we are solely concerned with ensuring the viability of our enterprise and the successful experience of our young people. We are confident that by attracting like-minded team members, and sincere donations, we are sparking the development of a perspective that is spanning the planet – heaven on earth is here, right now.

We invite you to share in our vision.

The Opportunity

The founders have received the vision for a New Earth and have created a Company Mission that is aligned with this Vision. Now we have to firmly establish an identity for the foundation in order for everyone to understand the Company and its intentions. We have created a concept, and believe this concept can only be fulfilled through a far reaching team effort. We have enrolled individuals into the understanding of our vision by communicating the purpose of our Company. Subsequently, we have issued an invitation of partnership and collaboration to all like-minded, committed people to join our team.

The  Model

HDIH adopts a new business paradigm.

We will function to generate revenue through [1] our range of services [2] commission from services and products on our site [3] advertising, and [4] other investment and fundraising endeavors. We will function in the business model of classic retail dynamics and service dynamics, yet continually improve and adapt each one. We will conduct ourselves as a profitable business. However over half of all profits will be donated to charitable causes that our board votes on. We will be 100% transparent and accountable for all of our financial activities at all times, accessible as updated data online.

Growth Opportunity

The Companies growth opportunities are excellent. First and foremost, we have formed a core of 13 experts in their many dovetailing areas of expertise. This will be the core team that manages, advises, and oversees the direction and activities of the Company. HDIH reaches new members through outreach programs and member referrals.

We seek Board members who recognize the colossal opportunity that is before us, and who share our vision.

List bio’s of each current board member HERE.

Financial Needs and Use of Funds

HOWDOIHELP is seeking $1.7M dollars in investment and donation to execute this plan.

We are certain that with $1.7M dollars we can launch this Company successfully.

The Comapny intends to use these funds to:

[1] Create a world-class website that epitomizes the purpose of the Company, and becomes an exciting place for conscious individuals and organization to interact with t each other as they begin to share our vision. It has a backend database and front end that are almost complete and can be seen in its current form here, http://www.waltondesign.net/howdoihelp/

[2] hire business managers and staff to launch the start-up of this Company in a professional and cost-effective way. We have identified our targeted employees for start up:

List targeted employees here.

[3] fund and manage the proper implementation of the design, manufacture, and sale of our product lines, as well as promotional events.

[4] secure a warehouse to be the first HDIH community center.

The critical engine of this plan has been the formation of an Advisory Board of industry insiders and experts who effectively guide the Company.

Community Benefit

The word community is used much more than it is practiced in our fast-paced, me-centric society. Everyone says it, but how many people really feel like they are really part of a community? The key benefit of the Company will be the provision of a community for conscious people. Our members will fulfill their creative needs to communicate using their cultural symbols of music, art, media, products and fashion with other like-minded conscious people, while at the same time satisfying their need to commune with and worship God in everything they do including their cultural symbols. Our website will be a community site that invites an interactive experience where members can literally unite to co-create a new world. The possibilities are endless. If the Company was to sponsor a nationwide contest to see who can design the best technology, service, or invention for the co-creation of the new Earth, we would be able to raise substantial funds to manifest that project. Or, what if the  was to sponsor a national online car raffle for a chance to win a brand-new customized HowdoIhelp emblazoned ride, imagine the word of mouth. This kind of activity will create what the marketing world refers to as a “buzz” – the viral advertising that cannot be bought at any price. It is the single best kind of advertising there is – it always has been and it always will be. And conscious people can become a part of this – immediately – through our website. They will find themselves becoming part of a community of conscious people who are ready to learn how they can help and be helped.

The Plan

Project plan

Take activities below and place them in a spreadsheet with a start and end date, tasks, allocated resources and project managers.

Activities

Sales

HDIH members products and services are offered onsite at many centers and communities and online at HowDoIHelp.com.

Production Facilitation

We offer space and connect creators with spaces to create, supporting a variety of producers, craftspeople, business people, artists, musicians, healers, philanthropists and investors.

Incubator & Think Tank

We host regular onsite and online meetings of minds to collaborate, learn, educate and connect in ways that allow each of our visions to manifest with as much ease and support as possible)f

Fundraising

We manage and execute fund raising campaigns both for HDIH and its partners.

Housing

We leverage existing communities and create new ones to house HDIH members so they may live, work, heal, teach, learn, celebrate and create together.

Child Education

HDIH creates and delivers initiatives that teach new and old health, music and art to youth interactively, creating digital products (recordings, artwork and stories) that are sold to the public and sponsored by local and international organizations and businesses.

Human, Ancestral & Civil Rights Protection

HDIH participates actively in promotion, education and events to garner awareness and support for the protection of Human, Ancestral & Civil Rights

Natural Resource Protection & Education

Teaching youth and the general public the importance of protecting our land, water, air, sun and moon.

Animal Rights Protection

HDIH participates actively in promotion, education and events to garner awareness and support for the protection of Animal Rights.

Health (mind, body & spirit) Initiatives (onsite and digital workshops)

Celebrations, Gatherings & Ceremonies (art, music, dance, poetry, fashion, food, prayer, herbal medicine, group activities, speakers)

Temple Creation

HDIH creates temples across the globe that honor all traditions as One.

News

We actively document HDIH  members, partners, activities and stories, releasing and promoting digital content of a wide variety.

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II. The Enterprise

Mission Statement

HDIH provides a culturally penetrating online hub that mobilizes an army of ambassadors for the co-creation of the new earth, equipped with the knowledge and resources needed to transcend mainstream media and unite the conscious community for common will, beauty, sustainability and togetherness. We maximize profit and sustainability by focusing on beautiful products, services and events that support our vision of unity, sustainability and community.

Value Proposition

We transform avenues of collective culture, and pave intersecting boulevards within conscious and sustainable culture with a relevant and revolutionary message of co-creating a new earth together. We sell many products and services that are offered by the members of HDIH. These product and service providers are highly desired in their local regions and are taken to a global market through the formation of HDIH and its various promotion and distribution vehicles:

Websites – HowDoIHelp.com and partner sites

Storefronts – Address of first HDIH community center.

Events – List festivals HDIH attends.

Affiliates – List of partners

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Objectives

Form a Board of Directors
Finalize strategies to acquire investors and fund-raising
Launch our multi-portal website
Launch inaugural clothing line

Host inaugural and routine “Meetings of The Minds, Hearts & Souls”

Initiate national viral marketing campaign and regional promotional events

Establish strategic partnerships with existing youth-centric and faith-based non-faith profits

Secure office headquarters

In succeeding years, HDIH will be known for:

Continually growing its youth membership and fostering movement ownership through participation and service.

Developing a unique and noteworthy reputation throughout the nation

Achieving excellent funding support for meeting the needs of the youth

Continually attracting experienced and dedicated people for our staff

Making dynamic inroads to the fashion world as a Christian fashion enterprise

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Historical Background

The Company is the result of the lifetime convictions shared by our founders. They are visionaries, business professionals, and servants of humanity whose friendship coalesced into a shared vision: to create a culturally penetrating Company that will unite a team of conscious ambassadors for co-creating a new-earth equipped with the truth of love and unity to transcend popular culture. To achieve this vision, they intend to strategically use a retail arm as a functional linchpin not only to transform the way it is introduced and subsequently provided to the youth, but also to transfer wealth from one kingdom to another and create a self-sustaining organization capable of competing with the secular industry for market share. Our founders intend to use these foundational guiding principles to attract and develop a powerful Board of Directors with a vision to change clothes, change lives, and change a generation.

Funding Analysis

HDIH seeks funding to secure our goals for the first year of operations

The following table provides an overview of how these funds will be used.

Spreadsheet that outlines forecasted sales, expenses, ROI and marketing for each activity HERE.

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III. The Business Concept and Need

Market Need

Our primary mission is to create an online hub that serves the entire conscious population who seeks to help and be helped.

Our primary goal is to capture the buying power of the 15-30 year old target market for Hip Hop clothing and accessories in order to create an unbreakable linkage between the purpose-driven clothing line and the HDIH  cause.

We have this particular vision for our ’ Mission,’ but we could not do this if there were not a tremendous need. Even during the seeming slump in the economy are targeted audience is spending more and more of their hard earned money on attending gatherings such as the ones we hold and promote, and on products and services such as those offered by the HDIH members. Our family spends a great deal of money supporting its family members by purchasing products, services, art, music, tickets to events and donating to charitable causes we support.

Young people today are inevitably facing crisis. Crisis of meaning, spiritual crisis, moral and physical dilemmas that threaten to put their lives at peril. We can never forget the need for us to empower young people. To that end, we will facilitate communication with and among young people by using the transcendent power of branding and the HIDH content to release messages of hope and purpose, and to create life-changing opportunities for all youth.

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Products and Services

Services

HDIH will provide a range of spiritual, personal growth, business opportunity, and community services to its members onsite and offsite.

Such as:

Yoga

Personal Development

Breathing

Dance

Music Instruction

Herbal Medicine

etc

Products – Food, Medicine, Clothing, Art, Music, Tickets to Events

Charitable Causes – for people to donate time or money.

Business Opportunities

At the same time we recognize there are limitless opportunities for a  such as ours. We might also host the manufacture of the fashion lines. We might sponsor or host numerous cultural activities e.g., a custom car club, “street” dance/mime  teams, and music artist sponsorship. Young people will come together for relationships and  starting at our website, and from there, the sky is truly the limit.

Personal Growth Opportunities
A variety of personal spiritual growth opportunities will be presented continually through our .

Community Outreach Programs:
We will endeavor to take our donations and profits and reinvest in our
We will develop specific outreach programs that bring tangible and noticeable results
These outreach programs will target individuals as well as entire communities

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IV. The Market

Overview and Trends

Competitive Analysis

Although there are a myriad of competitors promoting urban casual lines, the percentage finding long-term success is limited to those that effectively integrate and transect the full scope of urban buying behavior for fashion and entertainment. With the high-quality materials and construction of HDIH, the business competes in a smaller market of brands and lifestyle commodities.

The following alternative providers comprise the competitive forces faced by HDIH and the HDIH apparel for lifestyle segments:Teen Trends
“I was amazed to hear you talk about your mother and how she wished you would die. My mother has directly told me such things. Sometimes I question why God allowed me to live. For the first time in my life, I don’t feel alone in this. I wanted to fall apart during the whole program. I was deeply touched and I wanted to say…thank you for loving teenagers.”
-Jessica  (to Ron Luce)

THIS IS A GENERATION IN CRISIS
1 out of 11 attempt SUICIDE each year.
1 out of 10 fifteen year olds and younger have gone through family divorce in their life-time.
58% have been involved in objectionable content on the web.
40% have experimented with SELF-INJURY (“are “cutters”).
Use of prescription DRUGS (Ritalin, anti-depressants etc.) by children/teens has increased substantially in the past few years.
THIS IS A GENERATION WITHOUT MORALITY
By the time the average child graduates from high school, he/she will have watched 19,000 hours of TV including about 200,000 sexual acts and 1 million ACTS OF VIOLENCE.
1 in 10 high school females have reported being RAPED at some point in their life.
Fear of violence in schools is now the leading “worry” of public school teens.
48% of high school seniors are SEXUALLY ACTIVE (had sexual intercourse in past 3 months).
THIS IS A GENERATION WITHOUT TRUTH
91% say there is NO ABSOLUTE TRUTH.
75% of teens in America believe the central message of the Bible is, “God helps those who help themselves”.
53% believe Jesus committed sin (40% of born again teens believe Jesus committed sin).

THIS IS A GENERATION THAT IS SEEKING. TEEN MANIA SEEKS TO RESCUE TEENS JUST LIKE JESSICA, ONES WHO ARE CAUGHT IN A LIFE OF HOPELESSNESS AND DESPAIR.

Source: Youthwork

One challenge that we face is to effectively communicate the good news contained in our rescue-to-release message to young people who are preparing to leave their homes and go out into the world. Adolescents today are faced with a barrage of enticement that offers gold-plated style, but conceals its decaying core and inevitable consequences. They are vexed by the imperative to become independent of their families of origin, to embrace money-based values that make them appear successful to others, and to express themselves in a brand new way.

HDIH will help these young people to own a brave new world tomorrow that is founded upon universal.

Target Market

HOWDOIHELP will target the following types of persons as customers:

* Young Men and Women 15-30 years old

* Global residents

* Spiritual Fringes (those most likely to begin spiritual activities)

Market Size

Gen-X and Millennials

In 2006, there are 68.9 million individuals aged 18 to34, representing 23.1% of the total U.S. population and a sizeable but diverse group.

Two distinct groups of young adults, those 18 to 24, and older adults 25 to 34, show noteworthy differences when it comes to their spending habits and their use of free time. Young adults aged 18 to 24 are still pursuing an education, may be living with their parents, have more discretionary income, enjoy shopping as a social activity, and rely more and more on the Internet for communication. Adults aged 25 to 34 are starting careers, buying homes, raising children, and have less leisure time.

The youngest adults are exploring the world and trying to find their place in it, and part of this means keeping up with the latest fashions and trends. The older adults in this group, in contrast, are beginning to shift their focus to family life and careers, and more of their discretionary spending and leisure time is geared toward their families. The overlapping Millennial generation, aged 12 to 29 in 2006, numbers almost 73 million and is the second-largest generation after the Baby Boom. It is also the nation’s most racially and ethnically diverse generation.
Urbanites.

Alloy Access, the multicultural and urban marketing division of Alloy Media + Marketing defines the urban wear consumer as the “Urban Hustler,” a group of positive, upwardly mobile movers and shakers. The group is 19.6 million strong, comprised of the 12 to 34 year old predominantly male demographic with tremendous purchasing power and influence as trendsetters, who impact national consumer trends across many categories, particularly within the retail, technology and entertainment sectors.

According to Alloy, “the definition of today’s urban consumer has clearly evolved. No longer confined to a demographic living in inner-city zip codes, the Urban Hustler has come to represent a specific mindset born out of the unique energy, creativity, and diversity of America’s urban centers – closely connected to hip-hop, ethnically diverse with aspirations to succeed and a shared set of passions.”
Current figures support this trend with a significant percentage of Urban Hustlers reporting from outside of the nation’s urban hubs. Nearly four in ten (39%) Urban Hustlers live in suburban areas and a similar amount (39%) of the group are white. What further distinguishes the consumers in this market is a shared belief in their own influence. The Urban Hustler is a self-proclaimed trendsetter, with almost three-quarters (73%) characterizing themselves as someone their friends seek out for advice on the latest trends. They spend a significant portion of their discretionary income hustling to define and keep up with what’s hot.

These consumers are responsible for $90 billion in annual discretionary spending across critical consumer categories including entertainment, technology, and fashion, accounting for more than 30% of all discretionary spending across this age group. Urban Hustlers are spending, on average, over $100 more than the non-urban population monthly, with overall discretionary spending reaching $383 per month. Source: http://www.prohiphop.com/2007/06/alloy_access_re.html

Urban/Multi-Cultural Market
The urban market is growing fast and setting online trends, according to a 2001 market research report from UrbanIQ titled Urban Lifestyle Trends Research Analysis (ULTRA). According to the report the urban market is more easily qualified as a mindset than a specific demographic profile based on ethnicity or geography. The urban market represents a consumer market potential in excess of $90 billion in annual spending and significant influence on mainstream culture in the United States as well as globally. The demographic is techno-savvy, it strongly sways public opinion regarding brand selection in electronic- and media-related purchases, according to Primus Media. The urban online population is growing at 17.3 percent a year. Of the 45.3 million urban consumers, 22.5 million are currently online.

Additional findings reported in ULTRA include:

Online urban consumers have adopted the Internet as their primary medium.

BlackPlanet.com is tops in terms of average minutes per user.

City sites are popular among urban consumers, particularly large-city newspapers, city information, and alternative news.

Beauty and discounted travel sites are among the most popular ecommerce sites.
More than 50 percent of urban Internet users expect to spend over $100 online this year.

The average online urban consumer expects to spend $590 online this year.
About 22 percent of urban consumers have high-speed Internet access at home.
Characteristics shared by the category include a penchant for Hip Hop and R&B music, a high level of monthly spending on beauty products and apparel and a marginal preference for Coke over Pepsi, noted Primus.

Faith-Based Market

The evangelical Christian trade group CBA International reports the HYPERLINK “http://www.cbaonline.org/MarketPlace/Conv03Rel.jsp” \t “_blank”Christian market at $4.2 billion, with $2.4 billion sold through Christian retail, $1.1 billion through general retail, and $725 million sold direct-to-consumer and through  revenue channels. Christian-oriented music revenue in 2003 increased by HYPERLINK “http://www.gospelmusic.org/industry/industry_figures.cfm” \t “_blank”6.7 percent in mainstream retail outlets, according to the HYPERLINK “http://www.gospelmusic.org/” \t “_blank”Gospel Music Association, and the year included mainstream hits by performers Randy Travis, Stacie Orrico, and MercyMe. Churches themselves are increasing their marketing efforts through a variety of vehicles.

The United Methodists are conducting a four-year, $20 million campaign that is using TV, the Internet and other media – including a billboard in Times Square – to boost attendance. The United Church of Christ is spending $1.3 million to advertise in six U.S. television markets until Easter in a test of its first national advertising campaign.

Can Hip Hop Mix with ?

Is the church any place for a self-respecting rapper?

Lynsey Hanley
Sunday June 18, 2006
The Observer

The legendary Queens rap trio Run DMC, as well as being the first hip hop act to have their own line of footwear, were more than mere entertainers. ‘The next time someone’s teaching why don’t you get taught?’, they asked on their hit ‘It’s Like That’, but this time it’s Run himself – the Reverend Joseph Simmons, to give his full name since he became a pastor at a New York evangelical church – who’s doing the teaching, not only to his congregation, but to millions of MTV viewers.

In the States, Simmons’s reality show Run’s House was the, er, runaway hit of last year on the hip hop-orientated MTV Base channel. It focuses on the daily travails of Rev Runas he leads his wife and five children through the minefields of modern life. We see him persuade his younger daughter, Angela, that her graduation party needn’t cost $100,000, and his youngest son, raspy-voiced Russell Jr, that he can be competitive without being a bad loser. In a mainstream hip hop world dominated by money lust, the values he promotes are little short of revolutionary. ‘I’m a reverend, I’m a teacher, that’s how I live,’ he says in his emphatic Queens twang. ‘The reason it looks so believable is because what you see is true.’ On the show, Run is regularly followed to his nightly bubble bath, where he disseminates words of wisdom to his friends and family via text message. Unlike Ozzy Osbourne, he manages to do this without dropping his phone in the bath.

‘Our show is less of a dysfunctional show, it’s more function in our family,’ says Run. It wasn’t always so. He became a star in his late teens, but when Run DMC – the trio he formed with his friends Darryl ‘DMC’ McDaniels and the late Jason ‘Jam Master Jay’ Mizell, who was shot dead outside his studio in 2002 – lost popularity in the early 1990s, he started drinking heavily, leading to the break-up of his first marriage.

Run credits his ordination with transforming his attitude to life. Now he’s a partner in his brother Russell’s multimillion-dollar clothing firm, Phat Farm, and has his own line of sportswear, Run Athletics. ‘I thank God and I thank the bishop of my church for showing me how to organize my life. When I wear my collar, I’m in super-Rev mode.’ Hip hop to the core, he anoints his holy look with a magnificent purple-lined mink cape. ‘You have to be a certain type of guy to wear one. Not everyone can cape it. I can.’
· Run’s House starts on Friday, MTV Base
(http://observer.guardian.co.uk/review/story/0,,1799876,00.html)

Our target market is positive about the future.

HYPERLINK “http://www.marketingcharts.com/topics/demographics/us-youth-and-happiness-the-role-of-sex-money-race-faith-family-and-tech-1325/” \o “Permanent Link to US Youth and Happiness: The Role of Sex, Money, Race, Faith, Family and Tech”US Youth and Happiness: The Role of Sex, Money, Race, Faith, Family and Tech

Our target market uses technology to find meaning.
We must create an online community to keep the conversation faith based.

HYPERLINK “http://www.marketingcharts.com/television/youth-and-digital-tech-viacom-microsoft-global-study-challenges-assumptions-1076/” \o “Permanent Link to Youth and Digital Tech – Viacom, Microsoft Global Study Challenges Assumptions”Youth and Digital Tech – Viacom, Microsoft Global Study Challenges Assumptions

Youth are expert multitaskers and able to filter different channels of information, according to the “Circuits of Cool/Digital Playground” technology and lifestyle study, which examines assumptions about youths’ relationships with digital technology, and the impact of culture, age and gender on technology use.
A few of the findings from the global study by HYPERLINK “http://www.viacom.com/default.aspx”Viacom’s MTV and Nickelodeon, in association with HYPERLINK “http://advertising.microsoft.com/”Microsoft Digital Advertising Solutions, into how kids and young people interact with digital technology:

One in three UK and US teenagers say they can’t live without their games console; on average, a Chinese young person has 37 online friends s/he has never met; Indian youth are most likely to see mobile phones as a status symbol.

Globally, the average young person connected to digital technology has 94 phone numbers in his or her mobile phone, 78 people on a messenger buddy list, 86 people in his or her social networking community.

But youth are not geeks: 59% of 8-14 year-old kids prefer their TV to their PCs; only 20% of 14-24 year-old young people globally admitted to being “interested” in technology.

Youth audiences also want more control of what they watch and when they want it: They expect content to be on all platforms – mobile, computer and TV – and they want it to be searchable and increasingly expect it to be supplied on demand and online.

“Digital communications – from IM, SMS, social networking to email – have all revolutionized how young people communicate with their peers. We wanted to understand more deeply how young people interact with these technologies and consequently what this means for our advertising partners focused on reaching this highly engaged and influential audience,” said Chris Dobson, VP, Global Advertising Revenue, Microsoft Digital Advertising Solutions.
Overview of the study’s conclusions:
Technology has enabled young people to have more and closer friendships thanks to constant connectivity.
Friends influence each other as much as marketers do. Friends are as important as brands.
Kids and young people don’t love the technology itself – they just love how it enables them to communicate all the time, express themselves and be entertained.
Digital communications such as IM, email, social networking sites and mobile/sms are complementary to, not competitive with, TV, which is part of young peoples’ digital conversation.

Despite the remarkable advances in communication technology, kid and youth culture looks surprisingly familiar, with almost all young people using technology to enhance rather than replace face-to-face interaction.

Globally, the number of friends that young males have nearly triples between the ages of 13-14 and 14-17: it jumps from 24 to 69.

The age group and gender that claims the largest number of friends are not girls aged 14-17, but boys aged 18-21, who have on average 70 friends.
Circuits of Cool/Digital Playground found that what kids and teens do has not significantly changed in 15 years:
Kids may be immersed in tech, but the things they enjoy doing most are watching TV (85%), listening to music (70%), hanging out with friends (68%), playing videogames (67%) and spending time online (51%).
As they grow into teens, the ranking of their favorite pastimes change: atop the list of 14- 24s’ favorite pastimes is listening to music (70%), followed by watching TV or hanging out with friends (both 65%), watching DVDs (60%), relaxing (60%), going to cinema (59%), spending time online (56%), spending time with girlfriend or boyfriend (55%), eating (53%) and hanging out at home (49%).
The “best ad they’ve seen recently” is still overwhelmingly on TV – and 47% of youth IM each other about “what is on TV right now.”
Top IM topics for 14-24s  are gossiping (62%), making arrangements (57%), talking about the opposite sex (57%) and flirting (55%), work or school (54%), and TV and music (52%).
Circuits of Cool/Digital Playground found that technology’s greatest impact has been on the depth and range of friends that 14-24s have:
From having an average 11 friends when age 8-14, young people speedily acquire circles of dozens of friends in their teenage years.
On average, 14- 24s have 53 online and face-to-face friends – and communicate with them often.
Many 14-24s surveyed said the different forms of communication enabled them to talk about more intimate subjects than they would have otherwise done:
Over half said they could talk about more things on IM than face-to-face.
53% said that they could get to know people better.
Around 4 out of 10 said they found it easier to make new friends and felt less lonely as a result of using the internet.
On average, 14-24s said they had 20 online friends, with Brazilians claiming the most – 46. Communicating with their friends is a priority: Nearly 70% said the first thing they did after turning on their computer was to check IM.
Out of all young people surveyed, 14-17 girls spend the least time online – 21 hours per week – while 22-24 males spent the most time online – 31 hours a week online.
100% of those surveyed said they communicate every time they go online.
The Circuits of Cool and Digital Playground survey found that the “technology” in and of itself is irrelevant to kids and young people:
While kids use mobiles and the internet constantly, only 20% of 14-24s say they actually loved technology – and they’re in developing nations such as Brazil, India and China.
The people least interested in technology were the Danes and the Dutch – despite saying they couldn’t live without it.
Apart from a few key new media terms, most young people avoided industry jargon:
8% of those questioned used the term “multi-platform.”
16% admitted to using the phrase “social networking.”
The terms they use most frequently are those relating to accessing content for free, like “download” and “burn.”
They also use brand names rather than category terms, with MSN, Google, and MySpace among the most popular.
The term “web 2.0″ is used by very few people (8%) outside China.
Young people also multi-task to a greater extent than adults. They still generally only do one thing at a time, but are able to have more stimuli coming at them and select the one that grabs them at that moment.
“For kids and young people, ‘tech’ isn’t a separate entity now, it’s organic to their lives,” said Colleen Fahey Rush, EVP of research for MTV Networks. “They are completely focused on functionality.”
About the study: Circuits of Cool/Digital Playground used qualitative and quantitative methods to reach18,000 “tech-embracing” kids (8-14) and young people (14-24) in 16 countries: the UK, Germany, Holland, Italy, Sweden, Denmark, Poland, the US, Canada, Brazil, Mexico, China, India, Japan, Australia and New Zealand. Some 21 technologies that have an impact on the lives of young people were studied: internet, email, PC, TV, mobile, IM, cable and sat TV, DVD, MP3, stereo/hi-fi, digital cameras, social networks, online and offline videogames, CDs, HD TV, VHS, webcams, MP4 players, DVR/PVRs, and hand-held game consoles.
Jul 25-07
(HYPERLINK “http://www.marketingcharts.com/television/youth-and-digital-tech-viacom-microsoft-global-study-challenges-assumptions-1076/”http://www.marketingcharts.com/television/youth-and-digital-tech-viacom-microsoft-global-study-challenges-assumptions-1076/)

Our target market listens to Dad. This is significant because it means they are not all lost, most of our target market are good kids who want to do the right thing, and they listen to their parents. This opens up another avenue of influence for us; we can ask parents to support our operations as well.
HYPERLINK “http://www.marketingcharts.com/topics/demographics/dads-get-say-in-purchases-for-kids-747/” \o “Permanent Link to Dads Get Say in Purchases for Kids”Dads Get Say in Purchases for Kids
Most kid-related purchases in various categories tend to be jointly made by parents/partners, with significant input from fathers, according to youth market research and strategy firm Smarty Pants, HYPERLINK “http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=62265″reports MediaPost.
Some findings from the study:
Some 24% of fathers surveyed said they’re the sole decision-makers for electronic/tech devices.
20% said so regarding recreational/sports equipment and 18% for video games
From 14% to 16% said so for family vacations, sit-down restaurant meals, fast-food meals, movies and videos, toys and games, educational books and DVDs, drinks, snacks, groceries, and personal care products.
12% said they’re the sole deciders regarding clothing purchases.
Joint decisions with wives/partners ranged from 50% for kids’ personal care products to 74% for in-restaurant meals.
64% of dads said they spend more time with their children than their own fathers did.
They spend 5.2 hours with their kids on weekdays, and 6.6 hours on weekends, on average.
Half of respondents said that they’re “much better” fathers than their own fathers were, while 40% said that they’re “on par” with their own fathers.
“Marketers need to address the reality that dads, particularly younger dads, really are present and involved in their kids’ lives, including the shopping,” Smarty Pants President Wynne Tyree is quoted as saying.
Jun 21-07(HYPERLINK “http://www.marketingcharts.com/topics/demographics/dads-get-say-in-purchases-for-kids-747/”http://www.marketingcharts.com/topics/demographics/dads-get-say-in-purchases-for-kids-747/)

Our target market represents a new brand of consumer.

HYPERLINK “http://www.marketingcharts.com/topics/demographics/the-urban-hustler-a-20mm-consumer-group-spends-90b-a-year-559/” \o “Permanent Link to The ‘Urban Hustler,’ a 20MM Consumer Group, Spends $90B a Year”The ‘Urban Hustler,’ a 20MM Consumer Group, Spends $90B a Year
Termed a new brand of consumer and accounting for 19.6 million of the highly coveted 12-34-year-old demographic, the “urban hustler” is responsible for nearly one-third of spending across critical influencer categories, according to a new study by HYPERLINK “http://www.alloy-access.com”Alloy Access.
The study from the multicultural and urban marketing division of HYPERLINK “http://www.alloymarketing.com/”Alloy Media + Marketing offers data on the spending power and influence of what it terms “an emerging and powerful consumer market,” particularly in the entertainment, fashion and technology categories.
As much a mindset as a geographical designation, Urban Hustler refers to those “closely connected to hip-hop, ethnically diverse with aspirations to succeed and a shared set of passions,” according to Alloy:
Nearly four in ten (39%) live in suburban areas and a similar amount (39%) are white.
They moreover believe in their own influence – almost three-quarters (73%) characterize themselves as someone their friends seek out for advice on the latest trends.
 Some other key findings from the study:
Numbering 19.6 million, the Urban Hustler consumer segment comprises just over one-fifth (21%) of consumers between the ages of 12-34.
They are responsible for a $90 billion in annual discretionary spending across critical consumer categories including entertainment, technology, and fashion.
That $90 billion constitutes nearly one-third of all discretionary spending across the 12-34 age group.
Urban Hustlers are spending, on average, over $100 more than the non-urban population monthly; their overall discretionary spending reaches $383 per month.
Urban Hustlers are spending 45% more on clothing, accessories and shoes than non-urban consumers each month.
One-fifth of the $90 billion spent goes toward clothing, shoes and accessories, with annual numbers totaling $17.4 billion.
They spend 2.5 times more each month on sneakers than non-urban consumers: close to $6 billion per year on the latest “kicks.”
Two-thirds of Urban Hustlers spend at least some money on fashion items like clothing and accessories monthly, and almost 40% – vs. only 17% of non-urban consumers – spend money on sneakers each month.
More than half (54%) own a laptop, higher than the overall market. In addition, Urban Hustlers are more likely than non-urban consumer to use cell phones frequently.
They spend close to $9 billion yearly, or one-tenth of their total annual spending, on recreational activities.
Though personalities like Jennifer Lopez, Oprah Winfrey and Jay Z top their list as those they’d most want to be like, most (22%) aspire to be like Bill Gates, who easily beat out P Diddy (6%).
(HYPERLINK “http://www.marketingcharts.com/topics/demographics/the-urban-hustler-a-20mm-consumer-group-spends-90b-a-year-559/”http://www.marketingcharts.com/topics/demographics/the-urban-hustler-a-20mm-consumer-group-spends-90b-a-year-559/)

Our target market is increasingly diverse.
HYPERLINK “http://www.marketingcharts.com/topics/demographics/one-in-three-us-residents-a-member-of-a-minority-group-418/” \o “Permanent Link to One in Three US Residents a Member of a Minority Group”One in Three US Residents a Member of a Minority Group
The minority population in the United States reached 100.7 million as of July 1, 2006, according to the national and state estimates by race, Hispanic origin, sex and age released last week by the HYPERLINK “http://www.census.gov/”U.S. Census Bureau. A year earlier, the minority population totaled 98.3 million.
(On Oct. 17, 2006, the Census Bureau reported that the overall population had topped 300 million. )
“About one in three U.S. residents is a minority,” said Census Bureau Director Louis Kincannon. “To put this into perspective, there are more minorities in this country today than there were people in the United States in 1910 [92.2 million]. In fact, the minority population in the U.S. is larger than the total population of all but 11 countries.”
The African-American (”Black”) population surpassed 40 million, while the Native Hawaiian and Other Pacific Islander group reached the 1 million mark.
California had a minority population of 20.7 million – 21 percent of the nation’s total. Texas had a minority population of 12.2 million – 12 percent of the U.S. total.
Hispanics remained the largest minority group, with 44.3 million as of July 1, 2006 – 14.8 percent of the total population. Black was the second-largest minority group, totaling 40.2 million, followed by Asian (14.9 million), American Indian and Alaska Native (4.5 million), and Native Hawaiian and Other Pacific Islander (1 million).
The population of non-Hispanic whites who indicated no other race totaled 198.7 million.
With a 3.4 percent increase between July 1, 2005, and July 1, 2006, Hispanic was the fastest-growing minority group. Asian was the second fastest-growing minority group, with a 3.2 percent population increase during the 2005-2006 period.
The population of non-Hispanic whites who indicated no other race grew by 0.3 percent during the one-year period.
Four states and the District of Columbia are “majority-minority.” Hawaii led the nation with a population that was 75 percent minority in 2006, followed by the District of Columbia (68 percent), New Mexico (57 percent), California (57 percent) and Texas (52 percent). No other state had a minority population exceeding 42 percent of the total.
Highlights for the various groups:
Hispanic
Hispanics accounted for almost half (1.4 million) of the national population growth of 2.9 million between July 1, 2005, and July 1, 2006.
California had the largest Hispanic population of any state as of July 1, 2006 (13.1 million), followed by Texas (8.4 million) and Florida (3.6 million).
Texas had the largest numerical increase between 2005 and 2006 (305,000), with California (283,000) and Florida (161,000) following.
In New Mexico, Hispanics comprised the highest proportion of the total population (44 percent), with California and Texas (36 percent each) next in line.
The Hispanic population in 2006 was much younger, with a median age of 27.4 compared with the population as a whole at 36.4.
About a third of the Hispanic population was younger than 18, compared with one-fourth of the total population.
Black
The black population increased by 1.3 percent, or 522,000, between 2005 and 2006.
New York had the largest black population in 2006 (3.5 million), followed by Florida (3 million) and Texas (2.9 million).
Texas had the largest numerical increase between 2005 and 2006 (135,000), with Georgia (101,000) and Florida (86,000) next.
In the District of Columbia, the black population comprised the highest percentage (57 percent); Mississippi (37 percent) and Louisiana (32 percent) were next.
The black population in 2006 was younger, with a median age of 30.1, compared with the population as a whole at 36.4.
About 31 percent of the black population was younger than 18, compared with 25 percent of the total population.
Asian
The Asian population rose by 3.2 percent, or 460,000, between 2005 and 2006.
California had the largest Asian population on July 1, 2006 (5 million), as well as the largest numerical increase during the 2005 to 2006 period (114,000). New York (1.4 million) and Texas (882,000) followed in population; Texas (43,000) and New York (34,000) followed in numerical increase.
In Hawaii, Asians made up the highest proportion of the total population (56 percent), with California (14 percent) and New Jersey and Washington (8 percent each) next.
The Asian population in 2006 was younger with a median age of 33.5, compared with the population as a whole at 36.4.
Non-Hispanic White
The non-Hispanic, single-race white population, which comprised 66 percent of the total population, accounted for less than a fifth (18 percent) of the nation’s total population growth.
California, New York and Texas had the largest population of this group (15.7 million, 11.7 million and 11.4 million, respectively), but Texas experienced the largest numerical increase (104,000), followed by North Carolina (91,000) and Arizona (78,000).
Maine and Vermont had the highest proportion of single-race non-Hispanic whites (96 percent each), followed by West Virginia (94 percent).
The non-Hispanic, single-race white population in 2006 was older than the population as a whole: The respective median ages were 40.5 and 36.4.
About 21 percent of the population of this group was younger than 18, compared with 25 percent of the total population.
Info on the American Indian and Alaska Native group, as well as the Native Hawaiian and Other Pacific Islander group, is HYPERLINK “http://www.census.gov/Press-Release/www/releases/archives/population/010048.html”available at the Census Bureau’s site. 
These data are based on estimates of U.S. population for July 1, 2006. The Census Bureau estimates population change from the most recent decennial census (Census 2000) using annual data on births, deaths and international migration. More detailed information on the methodology used to produce those estimates can be found at HYPERLINK “http://www.census.gov/population/www/socdemo/compraceho.html”http://www.census.gov/population/www/socdemo/compraceho.html.
(HYPERLINK “http://www.marketingcharts.com/topics/demographics/one-in-three-us-residents-a-member-of-a-minority-group-418/”http://www.marketingcharts.com/topics/demographics/one-in-three-us-residents-a-member-of-a-minority-group-418/)

Our target market loves their own magazines.

HYPERLINK “http://www.marketingcharts.com/print/younger-adults-read-more-magazines-than-older-peers-423/” \o “Permanent Link to Younger Adults Read More Magazines than Older Peers”Younger Adults Read More Magazines than Older Peers
Young adults read more magazines than those who are older – those in the 19-24 and 25-34 age groups reported reading a larger number both of different magazine titles and of specific magazine issues than their older counterparts (see table), according to the HYPERLINK “http://www.mcpheters.com”McPheters &  [See HYPERLINK "http://www.mcpheters.com/" \t "_blank" http://www.mcpheters.com/] readership.com survey.
“Because many established titles have seen the median age of their readers increase, there has been a misperception that magazine readers are getting older.” said Rebecca McPheters, President of McPheters & .
However, “younger adults tend to read different titles than those in older age groups…[and] they read more magazines overall,” she said.
Younger readers were disproportionately likely to read publications such as Teen Vogue, CosmoGirl, Maxim and Stuff, as well as bridal publications and magazines about gaming, music, and pregnancy. Still, established titles such as People, Sports Illustrated and Time were the magazines with the largest number of readers under 35.
(HYPERLINK “http://www.marketingcharts.com/print/younger-adults-read-more-magazines-than-older-peers-423/”http://www.marketingcharts.com/print/younger-adults-read-more-magazines-than-older-peers-423/)

Our target market likes websites with User-Generated Content for Fashion.
HYPERLINK “http://www.marketingcharts.com/television/younger-consumers-receptive-to-ads-on-ugc-sites-495/” \o “Permanent Link to Younger Consumers Receptive to Ads on UGC Sites”Younger Consumers Receptive to Ads on UGC Sites
Consumers are most likely – 85% – to be receptive to advertising if they see it on TV (and trust it more), whereas user-generated content (UGC) sites have a much lower (28%) attention level, but results vary significantly by age, according to a HYPERLINK “http://www.comscore.com”comScore study of consumers’ receptivity to advertising via various media.
“However, when we analyzed the data by demographic segments, we found that 18-34-year-olds are much more comfortable with UGC sites, with 41% responding that they are receptive to advertising on those sites,” HYPERLINK “http://www.comscore.com/blog/2007/05/younger_consumers_receptive_to.html”writes comScore’s Gian Fulgoni.
That contrasts with 30% of 35-54-year-olds and 23% of those 55 and older who say they are receptive to advertising at UGC sites, according to the study.
HYPERLINK “http://www.marketingcharts.com/wp-content/uploads/2007/05/comscore-ugc-media-products-services.gif” \o “comscore-ugc-media-products-services.gif”
Younger consumers are receptive to UGC site ads – rather than traditional media advertising - for “high-fun” categories such as Apparel, Music/Movies/Entertainment, and Consumer Electronics.
However, for “high-trust” products (e.g., Financial Services and Prescription Medication), they are more receptive to advertising on traditional sites.
(HYPERLINK “http://www.marketingcharts.com/television/younger-consumers-receptive-to-ads-on-ugc-sites-495/”http://www.marketingcharts.com/television/younger-consumers-receptive-to-ads-on-ugc-sites-495/)

Our target market loves fashion accessories.
HYPERLINK “http://www.marketingcharts.com/topics/branding/jewelry-baseball-caps-among-top-accessories-614/” \o “Permanent Link to Jewelry, Baseball Caps among Top Accessories”Jewelry, Baseball Caps among Top Accessories
Jewelry (fashion and fine) led Accessories category revenue on both a dollar and unit basis in the first quarter, HYPERLINK “http://www.npd.com/press/releases/press_070531.html”according to the NPD Group’s recently launched Accessories Market Tracking Service. Bags & Luggage and Watches were in second and third, respectively, based on dollar revenue.
The list of Top 5 most popular accessories in Q1 for females was led by earrings, followed by handbags; for men baseball caps and leather belts were the top sellers.
HYPERLINK “http://www.marketingcharts.com/wp-content/uploads/2007/06/npd-accessories-category-top-5.gif” \o “npd-accessories-category-top-5.gif”
The Watch category is the most concentrated, with the Top 10 brands accounting for 53% of total category purchases, indicating there are clear dominant players, according to NPD
The Jewelry category, as might be expected, is highly fragmented, however, with the top 10 brands accounting for only 10% of revenue.
HYPERLINK “http://www.marketingcharts.com/wp-content/uploads/2007/06/npd-accessories-top-10-brand-share-by-category.gif” \o “npd-accessories-top-10-brand-share-by-category.gif”
When it comes to accessories, overall, Styling is “price of entry” as it is the most important influence of purchasing, according to NPD.
HYPERLINK “http://www.marketingcharts.com/wp-content/uploads/2007/06/npd-accessories-purchase-influencers.gif” \o “npd-accessories-purchase-influencers.gif”
Though Brand ranks No. 5 across all accessories categories, it is most important for Sunglasses – the No. 2 influencer of that category’s dollar revenue.
Jun 11-07
(HYPERLINK “http://www.marketingcharts.com/?attachment_id=615″http://www.marketingcharts.com/?attachment_id=615)

Our target market is socially conscious
HYPERLINK “http://www.marketingcharts.com/topics/branding/us-consumers-employees-want-socially-conscious-companies-912/” \o “Permanent Link to US Consumers, Employees Want Socially Conscious Companies”US Consumers, Employees Want Socially Conscious Companies
More than two-thirds of Americans say they consider a nonprofit organization’s business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey.
Its latest “Cause Branding” and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society, according to Cone LLC, an Omnicom Group strategy and communications agency.
Business practices are now an additional purchasing influence for approximately one-third of American shoppers; another third consider both social issues and business practices when deciding what to buy; and an overwhelming majority of Americans (85%) say they would switch to another nonprofit organization’s products or services if a problem with business practices were uncovered, according to the study.
Some findings from the survey:
Long-term support of social issues is a major brand differentiator for consumers:
Americans’ expectations of companies are at an all time high: 83% say companies have a responsibility to help support causes
92% acknowledge they have a more positive image of a nonprofit organization that supports a cause they care about.
87% are likely to switch from one brand to another (price and quality being about equal) if the other brand is associated with a good cause – an increase of more than 31% (from 66%) since 1993.
Americans also consider a nonprofit organization’s commitment to social issues when deciding the following:
Which companies they want to see doing business in their communities, 86% (vs. 58% in 2001)
Where to work, 77% (vs. 48% in 2001)
Which stocks or mutual funds to invest in, 66% (vs. 40% in 2001)
However, slightly less than a third (30%) have told a family member or friend about a product or nonprofit organization after hearing about a nonprofit organization’s commitment to social issues – a decline of 30% (vs. 43%) since 2004.
Meaningful commitment to causes is highly important to employees:
American employees’ expectations of companies have increased dramatically: 72% wish their employers would do more to support a cause or social issue – up 38% (vs. 52%) since Cone’s last survey in 2004.
Employees familiar with their companies’ cause programs indicate the following:
They are proud of their companies’ values, 88%
They feel a strong sense of loyalty to their companies, 89%
It is important for their companies to provide them with opportunities to become involved in causes, 93%
Two-way communications is key to breaking through:
Advertising and the internet are the two main ways Americans prefer companies to communicate their social and environmental issues and practices: 45% and 41%, respectively.
Americans are also using technology to learn about and support social and environmental issues and causes:
More than one in five (22%) have used the internet or other technologies to engage in grassroots activism.
Nearly four in ten are searching for information on issues (37%) or are forwarding important messages to family and friends (38%).
Consumers are savvy about seeking causes most relevant to business:
Nine in 10 Americans say companies should support causes that are consistent with their responsible business practices.
87% say they want a nonprofit organization to support issues based on where its business can have the most social and/or environmental impacts.
Health remains the leading issue Americans want companies to address: 80%.
Education, environment, and economic development (job creation, income generation, wealth accumulation) tie for second place with 77%.
About the survey: The 2007 Cone Cause Evolution Survey presents the findings of an online survey conducted March 29 by Opinion Research Corporation among a sample of 1,066 adults comprising 499 men and 567 women 18 years of age and older. Results concerning the causes Americans find important were gathered in a separate online survey on May 7 by Opinion Research Corporation among a sample of 1,097 adults comprising 525 men and 572 women 18 years of age and older.
Jul 10-07
(HYPERLINK “http://www.marketingcharts.com/topics/branding/us-consumers-employees-want-socially-conscious-companies-912/”http://www.marketingcharts.com/topics/branding/us-consumers-employees-want-socially-conscious-companies-912/)

Our target market is brand conscious.
HYPERLINK “http://www.marketingcharts.com/television/teens-both-fickle-about-and-obsessed-with-brands-698/” \o “Permanent Link to Teens Both Fickle about and Obsessed with Brands”Teens Both Fickle about and Obsessed with Brands
Teens love brands – 46% say they are loyal to the brands they really like – but more than half say brands “are created by marketers just to get more money,” according to a Teen + Brands study by Viacom’s HYPERLINK “http://www.the-n.com/”The N channel, HYPERLINK “http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003599815″reports BrandWeek.
The study tested 47 brands, finding that Apple’s iPod is the brand “absolutely essential to teens.” Other brands that define the current teen generation include American Eagle Outfitters, Axe, Baby Phat, Facebook, Google, Hollister Co., MTV, MySpace, Vans and YouTube.
When it comes to brands, teens are apparently polarized or have multiple personalities – or both: a third agreed with the statement, “If there were no brands, the world would be better,” but nearly the same proportion – 29% – said “having cool brands makes me feel cool” and that they are “obsessed with brand names.”
Moreover, often, those claiming to be the most loyal nevertheless say they would abandon one brand for another: 19% would do so due to boredom; one in four would switch if a brand were to become too popular.
Other findings from the teen study:
Half of teen boys said the brand of soda matters, with Coca-Cola the most popular, compared with 41% of girls saying the brand matters.
Some 47% of boys said fast food brands matter, compared with 39% of girls.
TV and magazine advertising were cited as the most influential forms of media, noted by 32% and 28% of respondents, respectively.
Brand names are most important in relation to computers (64%), shoes (56%), MP3 players (55%), cell phone service (54%) and clothes (53%).
40% said the word “chill” best describes them.
Music most defines them, 44% of teens said.
Interestingly, the new generation of teens tends to be family-oriented: Some 39% said their family defines them, and 38% said moral values do so.
“The millennials relationship with the parent is completely different. There is no angst. [Parents] can be a best friend,” Radha Subramanyam, VP of research and planning for MTV Networks kids and family group, is quoted as saying.
Although brands focus on influential teens, “parents can be the biggest influencer, especially when it comes to big-ticket items,” she said.
The N study was conducted in conjunction with Open Mind Research, New York, and OTX Research, Los Angeles. It was based on interviews with 1,000-plus kids 13-19 online, via cell phones and in focus groups in March.
Jun 18-07
(HYPERLINK “http://www.marketingcharts.com/television/teens-both-fickle-about-and-obsessed-with-brands-698/”http://www.marketingcharts.com/television/teens-both-fickle-about-and-obsessed-with-brands-698/)

Our target market can be influenced in any subject area through powerful branding.

loveLife
ground breaking
by HYPERLINK “http://www.brandchannel.com/features_profile.asp?pr_id=143″ \l “author”Ron Irwin
HYPERLINK “http://www.brandchannel.com/search_result.asp?text_search=9/8/2003″September 8, 2003 issue

Can branding help Africa’s tragic AIDs epidemic? It sounds shallow in the context of such a grave issue, but loveLife is trying to apply the techniques of branding to change the sexual behaviors of young people in South Africa. The non-profit program looks to the strategies of for-profit brands to boost its own success at attracting the attention of youths.
 

 The HYPERLINK “http://www.loveLife.org.za” \t “_blank”loveLife campaign HYPERLINK “http://www.lovelife.org.za/” \t “_blank” is South Africa’s national HIV prevention program for youth. The non-profit has an annual budget of approximately 200 million rand (US$ 26.6M) and is funded by the Kaiser Family Foundation, the Bill and Melinda Gates Foundation, the Nelson Mandela Foundation, the South African government and the Global Fund for HIV/AIDS, TB and Malaria, as well as a range of corporate partnerships. Started in 1999, loveLife began life as an education program but is now referred to as a brand, and applies branding techniques to fight HIV/AIDS.
The target market of the loveLife brand is young people under the age of eighteen. Research shows that about 50 percent of HIV infections in South Africa are transmitted to people before the age of 20 (in a country where 40 percent of the population is under the age of fifteen).
AIDS is already a pandemic in South Africa, where more than 5 million of the 43 million residents test positive for HIV. Studies project that unless something is done, by the year 2010, 10 million South Africans will have the disease, and the country’s GDP could be reduced by 17 percent as a result. Reporter Donald G. McNeil Jr. wrote in the New York Times, “If anything can stop the AIDS epidemic in South Africa, it will have to be the teenagers” (February 3, 2002). If loveLife fails to reach the youth of South Africa, the country’s entire future may be in jeopardy.
Angela Stewart-Buchanan, loveLife’s Head of Communications, says that branding is a big part of loveLife’s strategy for success. “The concept of adopting commercial branding techniques for the purposes of public health/HIV education arose from extensive research among young South Africans providing high level evidence of significant brand awareness.” Young people in South Africa, she noted, are responding to the “aspirational attributes of youth-oriented global brands such as Nike, Levi’s and Sprite.”
The Sprite campaign in South Africa, in fact, was of special interest to the pilots of loveLife. “At the time the leaders of what became loveLife were exploring how to more effectively engage with young people around the behavioral imperatives of HIV prevention,” Stewart-Buchanan notes. “Sprite was being re-launched in South Africa through a combination of high penetration media and community level outreach.” She points out that “the key aspect of this approach that has most carry-over for loveLife is the positioning of popular brands as ‘lifestyle’ brands.”
Sprite’s worldwide strategy to save its flagging brand in the mid-1990s was to infiltrate youth culture by sponsoring concerts, and sending attractive cool kids into dorms and Internet chat rooms to hand out and talk up Sprite, exploiting the “cool effect” by focusing a core number of “opinion leaders” to influence a larger group of peers.
By infiltrating the lifestyle of these trendsetters, Sprite rejuvenated its brand. A strategy loveLife hoped to use for changing more complex lifestyles of sexual behavior.
LoveLife integrates communications with interaction to promote its brand. First, loveLife runs an innovative nationwide media campaign, which includes TV and a series of high profile, eye-catching ads placed on billboards and taxis aimed at promoting safe sex. The media campaign is coupled with a service and support program for youth, which includes a network of youth centers called “Y-Centers” where kids can show up and play basketball or volleyball and dance but they also have to participate in a sexual health/lifestyle curriculum, personal fitness and motivational training modules. These are staffed by twenty-something “groundBREAKERS,” who, like the trendsetting kids that helped revitalize Sprite, act as guides and behavior models. They are cheerful and enthusiastic about loveLife’s message (a three-tiered proposition: informed choice, shared responsibility and positive sexuality).
Most South Africans have become familiar with the messages that loveLife has put on billboards, which, unlike previous messages about HIV, are hip and relatively upbeat. Actually, they are downright sexy — usually showing good-looking young kids in tantalizing situations. One depicts a muscled male back with numerous female arms caressing it, below it reads “Everyone he’s slept with, is sleeping with you.” Another shows an attractive young couple in bed, with the tag: “No Pressure.”
A billboard campaign, launched in August 2003, is even more overtly brand-inspired. These billboards show simulacrums of famous brand logos, such as a Levi’s logo altered to read “Love: 100% Pure — Made to Last.” Another clearly refers to a Calvin Klein aftershave, but the bottle reads “Dignity — Wear With Pride,” while a third example shows a luscious box of Cadbury’s chocolates, the wording changed to “Respect — The Gift of Love.” This billboard program combines what loveLife refers to as “the techniques of commercial advertising and public health to capture and sustain the attention of young people.” The use of an exciting glamorous campaign is an attempt to directly attack what loveLife’s literature refers to as “a high measure of AIDS fatigue among young people.” LoveLife’s bold approach is to makes abstinence cool, funky and hip.
Helen Epstein, in her article “AIDS in South Africa: The Invisible Cure” (New York Review of Books, July 17, 2003), profiles loveLife and then makes the following observation: “It seems mad to experiment to see whether teenagers living through very difficult times can be persuaded to choose a new sexual lifestyle as they might choose a new brand of shampoo.” Yet Stewart-Buchanan points out that the branding campaign has already proven its efficacy. Of those who know about loveLife, 76 percent say loveLife has made them more aware of the risks of unprotected sex and 65 percent report that the program has caused them to delay or abstain from sex.
However, as Stewart-Buchanan acknowledges, “a major challenge is to stay ‘ahead of the curve’…[T]he youth market is easily bored, and unless loveLife (or any other youth-brand) can keep ‘refreshing’ itself, it too will become passé.” According to the nonprofit organization’s voluminous research, the brand has attained a whopping 80 percent brand recognition in the youth market, since inception in 1999. Hopefully loveLife’s awareness will translate into overall AIDS awareness. (HYPERLINK “http://www.brandchannel.com/features_profile.asp?pr_id=143″http://www.brandchannel.com/features_profile.asp?pr_id=143)

Youth-oriented Not for Profit Organizations

There is no shortage of youth-oriented not for profit operations with whom we can partner. This will be an exciting avenue of growth for us.

The mission of Youth Entertainment Studios is to empower inner-city youth to become leaders of character, vision and action in their communities by challenging their creativity and equipping them with practical, confidence-building media production and marketing skills.HYPERLINK “http://www.yesamerica.org/”http://www.yesamerica.org/

Welcome to Open Hand Outreach  Inc.

OHOM, INC. is a faith based non-profit organization formed to meet humanity needs in a holistic way. OHOM, INC. is recognized by IRS as an 501 (c) (3) organization.
OHOM, INC. is a resource for children and families throughout our communities to assist children and families.
Helping them to receive comprehensive services which are developed to meet the needs of the community.
Bringing together educators, health care professionals, recreational specialist, social workers, and community members to provide educational training, and support needed for adults and our young people to develop the skills necessary to take charge of their lives.
      HYPERLINK “http://groups.hamptonroads.com/OpenHandOutreach/”http://groups.hamptonroads.com/OpenHandOutreach/

Our target market is becoming more sophisticated.
Focus On:  The Youth Market
Playing Around With Promotions
     Companies and non-profit organizations spend millions of dollars every year to capture the attention of the youth market. These market savvy, Internet surfing, brand conscious “kids” are no longer enthused by the half-hearted promotions that companies once threw their way. They are a generation that has learned the value of the dollar and has influence over how it is spent at a young age.
     The heart of a child can no longer be bought with inexpensive toys and thoughtless campaigns. They are now looking for connection in the products that are put in front of them; they are demanding quality. Organizations are beginning to see that this is a market that must be included when plotting campaign strategies.
Tomorrow’s Fortunes Today
     In order for an organization to target a specific market, it must find that market appealing. Companies want their campaigns to have such an influence, that goals are met and increases are evident. Companies and organizations have found that the youth market has the power and influence to make change, not just on Wall Street, but in the communities, making children a perfect target for most companies.
     The Fellowship of Christian Athletes and Our City Our Children are two non-profit organizations that realize the power youths can have on both the local community and nationally. Both organizations bank on the spirit youths have today and the power they will have tomorrow.
     FCA is based in Kansas City, Mo., and targets youth and sports coaches. The organization is based on the principles of Christianity and has found that it is best for them to target children because 85 percent of all Christians choose their faith before the age of 18.
     Spencer Langley, FCA’s manager of Marketing Services, believes the extreme focus children have on sports and athletes also is another instrumental force. These youths are the future professional athletes, so now is the time that impressions must be made. FCA definitely is making its impressions when it has more than 500,000 youth meeting on a weekly basis at 7,500 schools across the nation, all under its leadership.
     Our City Our Children, based in Fort Worth, Texas, also is geared toward children. Its mission is to have children volunteer for community activities. The organization is a joint initiative between the local school district and the city. Looking to these young people for acts of volunteerism almost ensures that these children will realize their civic responsibilities as adults. The program also gives children a sense of accomplishment and worth.
     Kathy Livingston, director of Our City Our Children, says the organization targets approximately 100,000 school-age children. The program does not target as many as FCA does, but it still has a considerable impact on the community.
     Companies that are looking for profit also look at the youth market for many of the same reasons that non-profits do. They see so much of the future potential that exists in children; they are the future consumers of America. Jon Harris, a Pepsi spokesperson, says that it is most important to target the youth market because people establish brand loyalty at an early age, leading to a long-term consumer/product relationship.
     Not only are children the future household decision-makers, today’s children are beginning to have more pull in major family purchases. They also have influences outside of the home, among other children. Youths are more influenced by peer pressure and when it comes to marketing a product, this can definitely work to a Company’s advantage.
     ”The youth market is very appealing to organizations because children and teenagers have a great deal of influence on what parents are going to buy,” says Gary Gwynn II, executive vice president of Gwynn Advertising in Wheeling, W.V. “Youths want products that are popular; they want to use it, play with it, and they find it appealing so they will drive the family in such a direction that the product will be purchased.”
Instances of Genius
     Companies and organizations alike use promotional products as premiums.
     ”Use a promotional product whenever it is relevant and you feel that you can really offer a consumer a premium,” says Harris, a Pepsi spokesperson.
     Our City Our Children uses its promotional products to invoke a sense of pride. The organization designed its own logo, based on logos presented by similar organizations. Placed on a gold pin, used for rewarding youth volunteers, the logo has become a symbol of pride that is worn on special occasions by its recipients. The organization also plans to put the logo on T-shirts and bumper stickers for further community recognition.
     ”We are trying simply to get the logo out there to pique people’s interest so they are asking about the symbol and what it means,” says Livingston. “We are trying to get word-of-mouth generated.”

     Disney probably is the most widely recognized Company in the world. When it comes to promotional products, it has learned the importance of being able to offer a little piece of itself for people to take home. From the numerous shops at its amusement parks to its Disney Store retail stores across the country, Disney is everywhere.
     Marketing its own television station, the Disney Channel, is no different. The Disney Channel is in 43 million homes, 24 hours a day and embraces its youth audience with events and programming that target family.
     Eleo Hensleigh, senior vice president of marketing for the Burbank, Calif.-based Disney Channel, explained that an event the Disney Channel held over the summer was called Prem’ear’ In The Park. This event was a free outdoor film experience that featured a Disney Channel-produced movie. At each “screening” there were activities and games for attendees to win. The giveaways were anything “in,” ranging from yo-yo’s to Frisbees to things that glow in the dark.
     Another event, On the Road with Bear and the Big Blue House, also provided the channel with an opportunity to hand out promotional products to further its image. Attendees to the “Bear” shows were given photos of Bear to take home.
     ”We know that walking away with something from Disney or something that can be taken home is big,” says Hensleigh. “What we are trying to do with promotional products is give something of value to our viewers they can take home and feel like they have a little piece of Disney Channel that they can keep.”
     When looking at promotional products, it is important to remember that not every youth-oriented campaign has the funds to hand out fancy promotional products. Often, non-profit organizations are resigned to stick with the tried and true basics that cost the least amount of money. Two Phoenix non-profits that must stay within the confines of low budget promotional items are the Phoenix Zoo and the city’s aquatics program, Buddy Bear Water Safety.
     With the Buddy Bear program, Aquatics Marketing Coordinator Doug Wenthe explains that the organization is focused more on teaching children what they need to know about water safety, but the program recognized that products can help in rewarding children. The staples of the Buddy Bear Water Safety Program are stickers, balloons and a coloring book that all have Buddy Bear emblazoned upon them. The colors are bright and fun.
     Wenthe admits that the products they use may not be the most exciting, but they get the message across, and the children love them, whether Buddy Bear is handing them out at a big event or a water safety class.
     The Phoenix Zoo is very similar in its philosophies. Alice Sluga, public relations director at the zoo, says that the zoo’s mission is to instill respect for and inspire people to care about the natural world. The zoo does not rely on promotional products too often because of its focus on nature. However, when the zoo opened Harmony Farms, a new section in the zoo, it found that a promotional item worked well as a “thank you” for donors, community leaders and media when they visited the new exhibit. The item was a can of soil with marigold seeds attached. The outside label was printed with the Harmony Farms logo and directions on how to plant and grow the marigolds.
Keeping Up
     With a variety of promotional products to choose from and several scenarios in which those products can be used, the most important thing that an organization must do to ensure the products do their job is to stay in touch with trends. Today’s youths are trendy and brand savvy. They are smart, educated consumers that demand more and expect to get it from companies. Companies and organizations need to keep in touch with the current trends and fads to see what items are going to get the attention of the younger generation and what products will surely flop.
     Edstrom from Group II Communications sees that the youth market is gravitating toward the licensed product because of its love with the name brand. Her firm looks at its trends and revenue to see what items are moving and attends trade shows to find out what is hot. Working with research companies also provides her firm with extra information on buying trends and results of focus groups. Edstrom believes that licensing has become so popular because of young people’s need to be affiliated with something.
     ”I think that youth-oriented products need to be enticing to children in a way that makes them feel connected and brand names do this,” says Edstrom.
     The FCA had to change its image a bit to attract the youth market. At one time, its products centered on the FCA name. Now, products have a look that is trendy and “alternative.” Taking a style that appeals to snowboarders and skateboarders, the organization is hoping to be able to reach more youths with its message. The organization is moving toward a style focus that appeals to youths and lets them know that FCA is seeing things on the same level.
     ”We were more internally focused before. Now, we are looking outward and trying to get our messages into the mainstream,” says FCA’s Langley.
     Youths are able to make more choices today when it comes to products. Disney’s Hensleigh explains that there are more things being produced and developed for children. Youths now have entire television networks to appease them, along with home video games, CD-ROMs and the Internet. There now are multiple media available at their disposal. With this range of media, Hensleigh says that youth only will become better consumers because they will be learning from an early age how to make choices. Also, with the interactivity and personalization that much of today’s technology allows to children, the more important it will be for companies to maintain a relationship, keeping with that personal connection.
 ”Kids are becoming more sophisticated consumers as they have more choices,” says Hensleigh.
     Gwynn, from Gwynn Advertising, says that the best way to find out what children think is “in” is to talk to them. It is most important to be observant, walk around the malls and public places and pay attention to what kids are wearing. He says an important thing to remember is not to depend on television to indicate what is trendy, because generally television shows are actually a little behind what is “in” now.
     He also recommends not focusing on what is hot nationally. It is important for a distributor to look locally because each area has its own trends and those are the ones that will work best for a local Company. The only time national trends should be dealt with are when it is for a national campaign.
     Pepsi’s Harris also advises that adults should not talk to or at kids; they need to talk with them. He says that youth, along with the rest of consumers, are market savvy. They know what is authentic. A Company needs to stay true to its brand and image when choosing promotional products. No matter how “hip” the product is, if it does not blend with the Company’s image, the product will backfire.
     Companies need to stay in contact with consumers to see what is relevant. Harris says that things always evolve and change with time, making it crucial that companies maintain a relationship with the consumer because through this communication they will see where the trends will be going.
     ”I think people’s likes and dislikes change all the time. It is important from a marketer’s perspective to continue to stay on top of those changes and continue to watch those things that count to a consumer–trends in fashion, sports and music,” says Harris.
(HYPERLINK “http://www.find-a-promotion.com/foconyouth.html”http://www.find-a-promotion.com/foconyouth.html)

Our target market can assume responsibility for a cause with the proper support.

The Guide to Social Change Led By and With Young People
One of the great liabilities of history is that all too many people fail to remain awake through great periods of social change… Today, our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change. – Reverend Dr. Martin Luther King, Jr.
THE FREECHILD PROJECT HAS BEEN DOING THIS FOR A WHILE. In the five years since we began, The Freechild Project has identified three powerful trends in social change led by and with young people:

1. Social change led by young people is not all about young people. Instead, children and youth are working for their communities, their families, their cities, and their world. Action that is focused on youth issues often addresses young people as a whole, not isolating other youth because of race, gender, religion, or sexual orientation.

2. More action has led to more sophistication, creating more sustainable outcomes. Youth-led social change is not new; the tools and strategies being developed stand on the shoulders of giants from more than a century ago. However, the increasing sophistication and intentionality have heightened the effectiveness of youths’ approaches and deepened the impacts they are having throughout communities.

3. A broad youth movement exists today. Media is not talking about it, researchers are generally not aware of it, and even young people do not know they belong to it. However, this decentralization in social movements today is part of a trend called “The Multitudes,” in which localized action without focal-point leaders is subtly, powerfully changing the world.

About this Guide This publication is for anyone who wants to learn how we have come to those conclusions. It is written to summarize the broad range of action going on today in communities around the world. However, it’s limited: this is a snapshot in time from the perspective of an organization that works outside of the mainstream; because of that, this Guide provides a limited view. However, presented here is a vision for how society is, and what it can become: a responsive, engaging, empowering democracy for all people. That is what social change led by and with young people today looks like, and that is what this Guide is all about.
(HYPERLINK “http://www.commonaction.org/SocialChangeGuide.pdf”http://www.commonaction.org/SocialChangeGuide.pdf)

Featured Products
HYPERLINK “http://www.americasmart.com/exbdata/0000093/images/00065.JPG” \o “\”\” HYPERLINK “http://www.americasmart.com/exbdata/0000093/images/Capture_00019.JPG” \o “\”\” HYPERLINK “http://www.americasmart.com/exbdata/0000093/images/_0072.JPG” \o “\”\”

HYPERLINK “http://www.americasmart.com/amc/V40/exhibitor_list/displayEx.cvn?exbID=3404&popup=1″http://www.americasmart.com/amc/V40/exhibitor_list/displayEx.cvn?exbID=3404&popup=1

HYPERLINK “http://images.google.com/imgres?imgurl=http://www.newsday.com/media/thumbnails/photogallery/2004-08/13874554.jpg&imgrefurl=http://www.newsday.com/entertainment/ny-bzhop124003579oct12,0,3172170.story?coll=ny-entertainment-bigpix&h=250&w=400&sz=12&hl=en&start=29&tbnid=7PW-AHRjqdmOTM:&tbnh=78&tbnw=124&prev=/images?q=hip+hop+fashion&start=20&gbv=2&ndsp=20&svnum=10&hl=en&sa=N”

Oversized studs and chains are the trademarks of hip-hop jewelry.

HOWDOIHELP, HOWEVER, will not seek to be excessive and/or overly-flashy, but will endeavor to maintain cultural continuity through its overall style and market presentation.

 HYPERLINK “http://www.hipsunglasses.com/store/1709810/page/189″
HIP-Hop SUNGLASSES is dedicated to providing you with the most fashionable and trendy sunglasses – We Have NO Match!  You can’t beat fashion at a discount price.

HYPERLINK “http://www.jdoqocy.com/click-1404783-10436328?url=http://www.rocawear.com/nshop/product.php?view=detail&productid=RW-RM1516&startColor=800&cjsku=RW-RM1516_800″

Hip Hop fashion means many things to many people,
and there is no limit to the clothing and accessories we can design.
HYPERLINK “http://www.urbanmall.com/newproducts”New Hip Hop Clothing from UrbanMall.com

Selection Decisions

HOWDOIHELP has identified the following factors that can be used to encourage potential members to join the :

Vision of the
Passion for the Word of God
Friendly and outgoing members
A wide range of personal, business, and spiritual growth opportunities
Committed and dedicated  staff
Excellent values and vision

The  believes it is well positioned to take advantage of these key factors to help assure its success.

V. Growth Strategy

Lunch Strategy

Official Launch date: 1 Jun 2008 Julian date 153

Notional Introductory Line…Available from a full-up-round website ( HYPERLINK “http://www.fish153themovement.org” www.fish153themovement.org)
T-shirts (Fishers of Men (the masses coming out of the water) pictorial design, Water Design (a youth coming up for air – go fish!), Tribal design, bandana front print, “The Struggle” design (fish fighting the fisher), and five more designs.
Polo shirts
Shorts
Hats
Shoe tags
FISH tags

Fundraising Events:
Christian Celebrity/musician endorsement (Stargate…CM)
Appearing in promo videos and at events
Basketball tourneys one per month in June, July, August in strategic cities (greatest Christian youth presence).
3-on-3 tourneys plus music concert/creative arts performances/Christian car show (partner with Holy Rollerz).
Establish the FISH Tank  Tent – the HOWDOIHELP-owned customized Hummer H2 Vehicle with the Frontlinez Rescue Unit (the first contact  team)
Portable-Trailer stage (Tent Revivals with a contemporary twist)
Fundraising/Event Sales:
HOWDOIHELP Clothing
Car items: Redriderz, Amazin’G race, Big Mouth Bass stuff
Marketing
All marketing streams should direct the people to the website.
Web site (Online sales presence)
Make promotional/viral marketing/ad video (Eppic) for sales pitch, you tube, my space, God tube, and mobile video mail content to tell the story and start the movement.
Send promo  video (Eppic) and material to youth groups (encourage support…encourage mission)
Place video ads on TV websites – joost.com, hulu.com, fox.com, etc.
Other marketing channels
Ads on Christian Cultural sites like Rapzilla (Vintage clothing line is currently doing this) and Sphere of Hip Hop.
Magazines – Today in Church, Feed (feedstop), what’s the word, etc
Trade Shows!!
Mobile content: directed text messaging (linked to Christian ring tones) … fish hookz campaign!!!
Intelligent media delivery to targeted email accounts

Send direct mail catalogues (similar to East Bay) to youth groups

Online  Delivery (populate under each interactive pillar Rescue, Restore, etc)
Click on the pillar pic…run flash/macromedia video for each pillar.

Streaming video/audio evangelist and discipleship series
Fish Food: Daily Encouragements
Blog
6-week studies on hot issues (downloadable)

Full Fall Line

A Gorton fisherman outfit.
The material for a urban-style hoodie and matching hat.
“153 Day” 1st Anniversary – Auto Raffle Kick-off grow to 7 summer events auto raffle at each.
Partner with Scion, Toyota, Mazda, VW, Cooper, Honda, Nissan for vehicle giveaways.
Partner with UA (Unique Auto in New York) for customization efforts.

Include salaries as expenses for first year in plan

Strategic Initiatives

HOWDOIHELP has developed the following initiatives to achieve its growth goals:

Build a powerful Board of Directors

Launch its outreach efforts to reach new  members

Hire and train qualified staff

Provide a satisfying and uplifting experience for every member

The  believes it can reasonably achieve these goals.

Brand Recognition Strategy

Our target market is persuaded by social branding.

http://www.socialbranding.org

Building a strong  name recognition will require a coordination of many factors. As such, HOWDOIHELP will focus on several core elements that will help build and strengthen the backbone of its brand:

Faith-Based Business and Services
HOWDOIHELP will be known for its faith-based product lines and services.

Word of God
People will know that the Word of God is taught and lived through the  of HOWDOIHELP.

Member Satisfaction
The  will develop a reputation for unprecedented levels of youth member satisfaction.

Local Community Support
People will know that the  provides valuable and indispensable services and training to individuals and communities

Marketing Strategy

HOWDOIHELP’s marketing strategy will be focused on the value that is provided through its services. Marketing efforts will emphasize the spirituality, personal empowerment, and peace of mind that people will receive by participating in the .

The  will employ a variety of marketing activities to fuel its membership enrollment:

Optimize its website to describe and promote the business
The  will build its website to advertise its services. It will present a consistent message to all groups. The website will also present useful information and assurances to people wanting to attend the . It will function as a community networking site. It will function as an exciting window on all the  opportunities that await our youth members.

Print advertising
The  will take out ads in local newspapers and youth-oriented publications.

Logo
HOWDOIHELP will have a highly recognizable logo to support its branding campaign for the  and our product lines.

Community Bulletins
The  will place notices in community bulletins advertising the .

Local Talks
 staff may conduct talks and speeches around the nation describing the ’s services.

Community Events
The  will participate in community events. It will set up and staff booths or tables at these events and pass out information about the .

Community and Individual Outreach
The  will develop programs to benefit our nation’s communities and individuals in crisis.
VI. Staff and Personnel

Staff

The  will be led and guided by the same inspiring and dedicated spiritual leaders that manage the Board of Directors.

Our founding Board Members are:

They will continue to put together a dynamic Board of Directors that will guide funding and business development for the enterprise.

We will seek to hire a Business Manager, and an office staff consisting of an Office Manager and two Operations Managers. The particulars will be in the hands of the newly forming Board of Directors.

VII. Risk Factors

Distinguishing the  to Members

The  will generate its income from donations and revenue generated by its product lines. The  must be able to reach new members in an economical fashion and prove itself a desirable .

Mitigation Strategy:
Execute outreach programs. Participate in local and national events. Maximize PR, marketing, and branding activities.

Attracting and Retaining Qualified Staff

HOWDOIHELP must be able to attract dedicated professionals to its staff. This is critical to the growth and reputation of the . It will be imperative that the  develops loyalty among its employees in order to reduce turnover.

Mitigation Strategy:
Provide excellent working conditions. Provide competitive pay. Implement an industry competitive benefit plan. Provide an enjoyable work environment and give incentives. Compensate employees fairly and timely. Implement employee recognition programs. Seek out people who share the vision.

Retaining a Loyal Membership

HOWDOIHELP must be certain that it continues to satisfy its members

Mitigation Strategy:
Exceed member expectations. Mitigate any issues fairly and expeditiously. Provide varied spiritual and personal growth opportunities.

No Barriers to Entry

Other Ministries could enter the market.

Mitigation Strategy:
Execute the plan. Provide the best spiritual experience. Support other Ministries – there is room for all.
Revenue Forecast: First 12 Months of Expansion

The  will achieve significant revenue growth in the first twelve months. By the end of twelve months, HOWDOIHELP expects to have established a powerful Board of Directors. This will result in twelve-month revenues of $1,000,000. This is shown in the following graphs.

HOWDOIHELP

We Project Conservative Incremental Growth Year 1

Based on these revenue projections, HOWDOIHELP believes it will obtain the following net income targets in the first twelve months.

HOWDOIHELP

We Project Rising Net Income Year 1

Business Ratios

We will always subscribe to the following ratios as quantitative measures of our financial health. These numbers derive from our five-year projections for Current Assets, Total Assets, Current Liabilities, Net Profit, and Gross Revenue. We may be utilizing more and different statistics, but these ratios will always be at the core of our financial reports: [1] the Current Ratio, [2] the Net Profit Margin Ratio, and [3] the Return on Investment Ratio.

Business Ratios
Business Ratios
 
 
 
 
 
Ratios
1st Year
2nd Year
3rd Year
4th Year
5th Year
 
 
 
 
 
 
Current Assets
$253,857
$149,734
$514,419
$1,131,528
$2,062,124
Current Liabilities
$253,857
$244,842
$234,632
$223,657
$211,886
Current Ratio
1.00
0.61
2.19
5.06
9.73
 
 
 
 
 
 
Net Profit
($95,108)
$202,310
$408,241
$675,989
$1,021,727
Gross Sales
$1,000,000
$1,500,000
$1,875,000
$2,343,750
$2,929,688
Net Profit Margin Ratio
(0.10)
0.13
0.22
0.29
0.35
 
 
 
 
 
 
Net Profit
($95,108)
$202,310
$408,241
$675,989
$1,021,727
Total Assets
$253,857
$149,734
$514,419
$1,131,528
$2,062,124
Return on Investment Ratio
(0.37)
1.35
0.79
0.60
0.50

VIII. Financial Plan

Important Assumptions

Our financial plan is based upon very conservative assumptions. Its revenue projections assume that the revenue volume will be a function of sincere Christian donations as we anticipate possibly beginning to receive revenue from our fashion lines in Year 2 or Year 3 of the plan. Given the market analysis above, this assumption appears fully warranted. We set anticipated donations at an average of $10,000, although this may vary.

Our expense projections are equally conservative. We assume a 7% increase in expenses from year to year due to inflation.

Payroll – We budget $185,000 for payroll, including $40,000 for each of the three founders and $65,000 for a business manager. These Allotments could change if, for example, the founders chose to receive less money in exchange for hiring an office manager. We assume 10% of payroll will be paid in payroll taxes.

Direct materials – we project 27% of gross income going to direct materials. This would include an estimated 10% of gross income for wholesale purchase of clothes, 10% for the distribution of the clothes, and 7% for the design. This would represent the total cost to us for obtaining our fashion line.

Advertising & Marketing – we project $250,000 being budgeted for this category and growing 7% each year. In this category, there is no such thing as enough money, or too much money, but we feel we can at least start an advertising and marketing campaign with $250,000. Again, like all the figures in our projections, this is a benchmark estimation of the minimum we would like to project in this category.

Consulting – we allot $250,000 for consulting because this will allow us to buy any professional services we cannot claim through our own team members. This might include opening an account with a professional public relations consultancy, for example.

Income

On an annualized basis, HOWDOIHELP’s planned operations will result in a revenue stream of $1,500,000 in Year 2 and in excess of $1.9+MM dollars within five years.

HOWDOIHELP

We Project Rising Annual Revenue

The  believes it will be profitable from the second year of this start-up plan. Profitability (net income) grows to $1MM+ dollars in Year 5.

HOWDOIHELP

We Project Rising Net Income

A full set of P&L projections (monthly for twelve months and annually for five years) is shown in the Appendix.

Balance Sheet

With the projected top line revenues, management of expenses and the expected financial investment the ’s balance sheet will become strong. (See graph below)

HDIH

We Project Rising Current Assets

Full balance sheet details (annually for five years) are shown in the Appendix.

Cash Flow

HDIH’s operations show remarkably strong cash flow for a business just entering profitability. These are based on conservative figures and indicate we will have adequate cash flow to support the business. This is shown in the following graphs.

HDIH

We Project Strong Rising Cash Flow

HDIH

We Project Positive Trending Cash Flow by End of Year 1

Complete monthly cash flow statements for the next twelve months and annually for the next five years are shown in the Appendix.

Break-Even Analysis

HDIH reaches monthly profitability with about $73,193 in monthly revenues, starting in Year 2. This is shown in the chart and graph below.

Break-Even Analysis

Category
1st Year
2nd Year
3rd Year
4th Year
5th Year
Sales
 
Net Projected Monthly Sales
$83,333
$125,000
$156,250
$195,313
$244,141

Monthly Cost of Sales
$22,500
$33,750
$42,188
$52,734
$65,918

Monthly Fixed Costs
$67,467
$73,193
$78,946
$85,260
$92,212

Break-Even Monthly Sales
$92,420
$100,264
$108,145
$116,794
$126,318

HDIH

Break-Even Analysis through Year 5

IX. References

At this point, all relevant references to citations and numerical data are included in the body of the text.

X. APPENDICES
Pro Forma – 5 Year P & L

Profit & Loss Statement 

Category
1st Year
2nd Year
3rd Year
4th Year
5th Year
Revenue
 
Gross Sales
$1,000,000
$1,500,000
$1,875,000
$2,343,750
$2,929,688
Negative Adjustments
 
Net Sales
$1,000,000
$1,500,000
$1,875,000
$2,343,750
$2,929,688

Sales Expenses
 
Cost Of Sales
 
Commissions
 
Direct Materials
$270,000
$405,000
$506,250
$632,813
$791,016

Total Sales Expenses
$270,000
$405,000
$506,250
$632,813
$791,016

Gross Profit
$730,000
$1,095,000
$1,368,750
$1,710,938
$2,138,672

Administrative & General Expenses
 
Payroll
$185,000
$197,950
$211,807
$226,633
$242,497

Payroll Taxes
$18,500
$19,795
$21,181
$22,663
$24,250

Employee Benefits
$2,400
$2,568
$2,748
$2,940
$3,146

Advertising & Marketing
$250,000
$267,500
$286,225
$306,261
$327,699

Consulting
$250,000
$267,500
$286,225
$306,261
$327,699

Web Maintenance
$5,000
$5,350
$5,725
$6,125
$6,554

Rent
$60,000
$64,200
$68,694
$73,503
$78,648

Office Supplies
$600
$642
$687
$735
$786

Telephone
$1,200
$1,284
$1,374
$1,470
$1,573

Utilities
$2,400
$2,568
$2,748
$2,940
$3,146

Membership Costs, Dues
$500
$535
$572
$613
$655

Legal & Accounting
$2,000
$2,140
$2,290
$2,450
$2,622

Insurance
$4,000
$4,280
$4,580
$4,900
$5,243

Automobile & Travel

Bank Fees
$28,000
$42,000
$52,500
$65,625
$82,031

Total Administrative Expenses
$809,600
$878,312
$947,354
$1,023,119
$1,106,549

Total Operating Expenses
$1,079,600
$1,283,312
$1,453,604
$1,655,931
$1,897,565

Income 

Earnings Before Interest and Tax
($79,600)
$216,688
$421,396
$687,819
$1,032,122

Debt Interest
$15,508
$14,378
$13,155
$11,830
$10,395

Net Profit Before Taxes
($95,108)
$202,310
$408,241
$675,989
$1,021,727

Income Taxes
 
Net Profit After Taxes
($95,108)
$202,310
$408,241
$675,989
$1,021,727

Pro Forma – 5 Year Balance Sheet
This Beginning Balance Sheet depicts a debt-free status of the  at the outset of this expansion plan, along with Owners’ equity of $10,000.

Beginning Balance Sheet
Balance Sheet
 
Category
Beginning
Assets
 
Current Assets
 
Cash
$10,000
Accounts Receivable
 
Inventories
 
Prepaid Items
$1,000,000
Investment Portfolio
 
Total Current Assets
$1,010,000
Fixed Assets
 
Land
 
Building
 
Equipment
 
Machinery
 
Accumulated Depreciation
 
Total Fixed Assets
$0
Intangibles
 
Goodwill
 
Copyrights
 
Patents
 
Total Intangibles
$0
Total Assets
$1,010,000
Liabilities
 
Line of Credit Payable
 
Accounts Payable
$0
Donations
$1,000,000
Total Liabilities
$1,000,000
Owner’s Equity
 
Owner’s Equity
$100,000
Retained Earnings
 
Total Owner’s Equity
$100,000
Total Liabilities + Equity
$1,100,000
 
Net Worth
$10,000

Balance Sheet
 
Category
1st Year
2nd Year
3rd Year
4th Year
5th Year
Assets
 
Current Assets
 
Cash
($75,807)
$105,989
$472,231
$1,078,794
$1,996,206
Accounts Receivable
 
Inventories
$22,500
$33,750
$42,188
$52,734
$65,918
Prepaid Items
$307,164
$9,995
 
Investment Portfolio
 
Total Current Assets
$253,857
$149,734
$514,419
$1,131,528
$2,062,124
Fixed Assets
 
Land

Building
 
Equipment

Machinery
 
Accumulated Depreciation

Total Fixed Assets
$0
$0
$0
$0
$0

Intangibles

Goodwill

Copyrights

Patents

Total Intangibles
$0
$0
$0
$0
$0

Total Assets
$253,857
$149,734
$514,419
$1,131,528
$2,062,124

Liabilities
 
Line of Credit Payable
 
Accounts Payable
$67,467
$73,193
$78,946
$85,260
$92,212

Loan
$186,390
$171,649
$155,686
$138,397
$119,674

Total Liabilities
$253,857
$244,842
$234,632
$223,657
$211,886

Owner’s Equity

Owner’s Equity

$172,584
$392,428
$658,805

Retained Earnings
 
($95,108)
$107,202
$515,443
$1,191,432

Total Owner’s Equity
$0
($95,108)
$279,786
$907,871
$1,850,237

Total Liabilities + Equity
$253,857
$149,734
$514,419
$1,131,528
$2,062,124
 
Net Worth
$0
($95,108)
$279,786
$907,871
$1,850,237

Pro Forma – 5 Year Cash Flow

Annual Cash Flow Statement
 
1st Year
2nd Year
3rd Year
4th Year
5th Year

Cash Position (beginning)
$10,000
($75,807)
$105,989
$472,231
$1,078,794

CASH FLOWS FROM OPERATING ACTIVITIES

Donations
$1,000,000
$1,500,000
$1,875,000
$2,343,750
$2,929,688

Direct Materials
$270,000
$405,000
$506,250
$632,813
$791,016

Accounts Receivable
$0
$0
$0
$0
$0

Accounts Payable
$809,600
$878,312
$947,354
$1,023,119
$1,106,549

Commissions
$0
$0
$0
$0
$0

CASH PROVIDED (USED) BY OPERATING ACTIVITIES
($79,600)
$216,688
$421,396
$687,819
$1,032,122

CASH FLOWS FROM INVESTING ACTIVITIES

Sale of Capital Assets

Loans

Other Assets Acquired
 
CASH PROVIDED (USED) BY INVESTING ACTIVITIES
$0
$0
$0
$0
$0

CASH FLOWS FROM FINANCING ACTIVITIES

Debt Principal
$13,610
$14,740
$15,964
$17,289
$18,723
Dividends

CASH PROVIDED (USED) IN FINANCING ACTIVITIES
$13,610
$14,740
$15,964
$17,289
$18,723

NET CASH FLOW
($83,210)
$126,141
$511,421
$1,142,761
$2,092,193

Cash Position (ending)
($75,807)
$105,989
$472,231
$1,078,794
$1,996,206

A1: Pro Forma Profit and Loss – 12 Month

A2: Pro Forma Revenue Projections – 12 Month

A3: Pro Forma Cash Flow – 12 Month

FISH 153  Plan

Page PAGE \* MERGEFORMAT 67

HowDoIHelp.com

Page PAGE 1

FISH 153  Plan

Page PAGE 68

APPENDICES

Page PAGE 81

Page PAGE 70

HowDoIHelp.com

BusinessPlan

HowDoIHelp San Francisco, CAalifornia 02871  Phone 415-810-4990

HowDoIHelp Founders HYPERLINK “mailto:info@churchoftheking.com”justin Walton  Lucas Tarquino  …

 Start-Up Funding

Management $185,000
Office Headquarters $ 140,000
Marketing $300,000
Manufacturing Costs $370,000
Website $ 5,000
Consulting and Implementation for
Branding 
Staff $350,000
Public Relations, fundraising
and promotional events $350,00
Total $1,700,000

i am your lullaby,

And you are my melody

Together

we merge eloquently

producing

sounds of freedom

endowed with keys to the gates

of heaven

opening

with our kiss

and the pains of the world

have been forgotten

and all that is left

is sanctuary

listen
to me as your melody

and you as my lullaby

listen to this most beautiful heartsong

that together

only you and me can sing

listen.

this is it

the memory

of truelovelightonearth

revived
revitalized
rebirthed

into

angelwings

flapping harmony back into existence.

our song is the composition
of God and Goddess kissin
to the rhythm
of the liberated instance
when love is all thats left to witness
lifes brilliance
as me and you
together
resiliant
treasure each breath
teaching the depth of true love
alive and well now
here on earth
as our holy sound

and people around
begin to see the truth
that love is the only solution
and lifes worth is known
as starcodes have shown
the onereality beyond illusion

you are the luminous lullaby
and I the master melody
of gods choir singing all life free
for we
have come to be the master musicians
creatively playing to a time signature
based on the now here percision
i will reflect your perfection
through my purest prism
and our love shall fly
for InI has made that decision

You are my melody

and I am your lullaby

and Together We create

SacredMusic

Music So sacred

all other sounds bow in reverence

inspiring existence

to blossom

into full expression

the lavish luxurious essence

of lucid luminous dreams of splendor

together

we merge

passion

purpose

the fire urge

with water balance

serenity sipped from a chalice
entering

alchemical attraction

wise merlintantrikalized talent, amazing almighty streaming lifeforce salvent, powerful everlastin bursting gushing with the glory of supreme surrendered passionate making me blush yet still roaring with the unstoppable force of multi dimensional corelove reigning over all canvases of creation re-painting paradise again and again listen to my breath it is saying ILOVEYOU

iloveyou Palomita. let it be. let each breath sing as each flap of your wings carries you higher and higher into the joys of supreme ecstatic union.

I am the melody that matches yours forever singing trulovesongs of mystic revelation to and from your heartflame.
I love you so tremendously

.because you are.
you exist.

whether as everything or nothing
everywhere or nowhere

.you still are.

and you
simply existing

allows me
to be

free

at peace

in sanctuary
with spirit I love you

yes.
I am your melody

And you are my lullaby

Listen.

Listen to each and every vibration

singing you back to You

as love

in love

with love

forever embraced

through a worth unchanging

from a birthplace in heaven that will forever be sustained

yes i am your melody

and you are

to me
the most fascinating and enchanting lullaby
in this universe

for your tone delights my glee
and sparks this mystic flame
like no other

so here
now
I bow
in front of you,
with palms outstretched,
and as you receive me
into you as your devoted Lover,
your Victorious King,

I step up and reclaim this throne
and restore this lavish Paradise,
finally to complete the masterpiece duet
of our hearts

thank you for being my melody
it is an honor to serve as your lullaby
and together
we are
god strokes of genius,
the most brilliantly perfected mantra
first sung
when heaven
decided to listen to itself chant
I love you eternally.
welcome home.

Today’s quote is actually a poem and is, perhaps, one of the most beautiful poems ever written. I dedicate it to Lauri and Judi; to eternal life, eternal love, and eternal friendship…

***********************************************

Perhaps God is a poet
who writes with words
of flesh and bone and leaf and flower . . .

Every hour of every day,
words pour out of the Poet’s heart,
and every word is beautiful and true and worth the telling.
And when each poem is perfect,
and there is no more which ought to be said,
the Poet gently takes the words back into His heart
where they are safe forever . . . and then begins again.

Unkown

This video says what I would like to say to all of my musical and artistic fans. If you want me to help you, or really, if you want to develop your creative brand and sell your products today, watch this video

These are two sketches for two paintings I have been working on and I would like to humbly request that anyone who has a desire to collaborate on these pieces – HELP In any way you’d like. It would be more welcomed than I can say.

Let’s cocreate masterpieces!

“I think Ayahuasca can show us how beautiful we are inside and show us what abilities we have for love and actions of kindess. One of the great aspects of Ayahuasca is it’s a plant. What better way to root ourselves back into the web of nature and a compassion for this web of life. The plants are talking to us. We need to listen.” – Alex Grey

Instead of seeing someone as different, or with ulterior motives or an agenda or… what if we saw them as God and Goddess, as a pure reflection of our Selves and of Creator? We would treat them with love and embrace them with open arms. We would thank them for their work, their beauty and presence.

Thats what I do with everyone, whether they understand or not, or think I am trying to sell them something or get in their pants It seems that there is a lack of trust because of some people’s selfish histories.

I ask you all to trust each person you meet enough to listen and hear them if they are being genuine. Especially when they tell you they love you or want to give you a hug or a kiss or cocreate with God and Goddess, Divine Love Making!. I love you all, I want to kiss and hug you all, I am here to cocreate Divine Love Making with you ALL everywhere with everyone and in every way Creator asks us to

Dreaming Bear is a tender soul and brother walking the same walk and talking the same talk. He speaks about this topic beautifully. Check out the video, “Tenderness.”

You’re so right Bear, unconditional love is more effective than all the scriptures and agenda’s on this planet. It is the foundation of all our wisdom. Children are our greatest teachers and just like one of our wisest animal guides, the Dophins, they teach us the value of playing, they show us the pure divinity of “play” and “joy” as a shared purpose.

2009 Phases of the Moon

Universal Time

      NEW MOON    FIRST QUARTER       FULL MOON     LAST QUARTER

       d  h  m          d  h  m         d  h  m          d  h  m

                 JAN.   4 11 56   JAN. 11  3 27   JAN.  18  2 46
JAN.  26  7 55   FEB.   2 23 13   FEB.  9 14 49   FEB.  16 21 37
FEB.  25  1 35   MAR.   4  7 46   MAR. 11  2 38   MAR.  18 17 47
MAR.  26 16 06   APR.   2 14 34   APR.  9 14 56   APR.  17 13 36
APR.  25  3 23   MAY    1 20 44   MAY   9  4 01   MAY   17  7 26
MAY   24 12 11   MAY   31  3 22   JUNE  7 18 12   JUNE  15 22 15
JUNE  22 19 35   JUNE  29 11 28   JULY  7  9 21   JULY  15  9 53
JULY  22  2 35   JULY  28 22 00   AUG.  6  0 55   AUG.  13 18 55
AUG.  20 10 02   AUG.  27 11 42   SEPT. 4 16 03   SEPT. 12  2 16
SEPT. 18 18 44   SEPT. 26  4 50   OCT.  4  6 10   OCT.  11  8 56
OCT.  18  5 33   OCT.  26  0 42   NOV.  2 19 14   NOV.   9 15 56
NOV.  16 19 14   NOV.  24 21 39   DEC.  2  7 30   DEC.   9  0 13
DEC.  16 12 02   DEC.  24 17 36   DEC. 31 19 13

2010 Phases of the Moon

Universal Time

     NEW MOON    FIRST QUARTER        FULL MOON    LAST QUARTER

      d  h  m          d  h  m          d  h  m         d  h  m

                                                  JAN.  7 10 39
JAN. 15  7 11   JAN.  23 10 53   JAN.  30  6 18   FEB.  5 23 48
FEB. 14  2 51   FEB.  22  0 42   FEB.  28 16 38   MAR.  7 15 42
MAR. 15 21 01   MAR.  23 11 00   MAR.  30  2 25   APR.  6  9 37
APR. 14 12 29   APR.  21 18 20   APR.  28 12 18   MAY   6  4 15
MAY  14  1 04   MAY   20 23 43   MAY   27 23 07   JUNE  4 22 13
JUNE 12 11 15   JUNE  19  4 29   JUNE  26 11 30   JULY  4 14 35
JULY 11 19 40   JULY  18 10 11   JULY  26  1 37   AUG.  3  4 59
AUG. 10  3 08   AUG.  16 18 14   AUG.  24 17 05   SEPT. 1 17 22
SEPT. 8 10 30   SEPT. 15  5 50   SEPT. 23  9 17   OCT.  1  3 52
OCT.  7 18 44   OCT.  14 21 27   OCT.  23  1 36   OCT. 30 12 46
NOV.  6  4 52   NOV.  13 16 39   NOV.  21 17 27   NOV. 28 20 36
DEC.  5 17 36   DEC.  13 13 59   DEC.  21  8 13   DEC. 28  4 18

2011 Phases of the Moon

Universal Time

      NEW MOON    FIRST QUARTER        FULL MOON     LAST QUARTER

       d  h  m          d  h  m          d  h  m          d  h  m

JAN.   4  9 03   JAN.  12 11 31   JAN.  19 21 21   JAN.  26 12 57
FEB.   3  2 31   FEB.  11  7 18   FEB.  18  8 36   FEB.  24 23 26
MAR.   4 20 46   MAR.  12 23 45   MAR.  19 18 10   MAR.  26 12 07
APR.   3 14 32   APR.  11 12 05   APR.  18  2 44   APR.  25  2 47
MAY    3  6 51   MAY   10 20 33   MAY   17 11 09   MAY   24 18 52
JUNE   1 21 03   JUNE   9  2 11   JUNE  15 20 14   JUNE  23 11 48
JULY   1  8 54   JULY   8  6 29   JULY  15  6 40   JULY  23  5 02
JULY  30 18 40   AUG.   6 11 08   AUG.  13 18 57   AUG.  21 21 54
AUG.  29  3 04   SEPT.  4 17 39   SEPT. 12  9 27   SEPT. 20 13 39
SEPT. 27 11 09   OCT.   4  3 15   OCT.  12  2 06   OCT.  20  3 30
OCT.  26 19 56   NOV.   2 16 38   NOV.  10 20 16   NOV.  18 15 09
NOV.  25  6 10   DEC.   2  9 52   DEC.  10 14 36   DEC.  18  0 48
DEC.  24 18 06

2012 Phases of the Moon

Universal Time

      NEW MOON    FIRST QUARTER        FULL MOON     LAST QUARTER

       d  h  m          d  h  m          d  h  m          d  h  m

                 JAN.   1  6 15	  JAN.   9  7 30   JAN.  16  9 08
JAN.  23  7 39	 JAN.  31  4 10	  FEB.   7 21 54   FEB.  14 17 04
FEB.  21 22 35	 MAR.   1  1 21	  MAR.   8  9 39   MAR.  15  1 25
MAR.  22 14 37	 MAR.  30 19 41	  APR.   6 19 19   APR.  13 10 50
APR.  21  7 18	 APR.  29  9 57	  MAY    6  3 35   MAY   12 21 47
MAY   20 23 47	 MAY   28 20 16	  JUNE   4 11 12   JUNE  11 10 41
JUNE  19 15 02	 JUNE  27  3 30	  JULY   3 18 52   JULY  11  1 48
JULY  19  4 24	 JULY  26  8 56	  AUG.   2  3 27   AUG.   9 18 55
AUG.  17 15 54	 AUG.  24 13 54	  AUG.  31 13 58   SEPT.  8 13 15
SEPT. 16  2 11	 SEPT. 22 19 41	  SEPT. 30  3 19   OCT.   8  7 33
OCT.  15 12 02	 OCT.  22  3 32	  OCT.  29 19 49   NOV.   7  0 36
NOV.  13 22 08	 NOV.  20 14 31	  NOV.  28 14 46   DEC.   6 15 31
DEC.  13  8 42	 DEC.  20  5 19	  DEC.  28 10 21

2013 Phases of the Moon

Universal Time

      NEW MOON    FIRST QUARTER        FULL MOON     LAST QUARTER

       d  h  m          d  h  m          d  h  m          d  h  m

                                                   JAN.   5  3 58
JAN.  11 19 44	 JAN.  18 23 45	  JAN.  27  4 38   FEB.   3 13 56
FEB.  10  7 20	 FEB.  17 20 31	  FEB.  25 20 26   MAR.   4 21 53
MAR.  11 19 51	 MAR.  19 17 27	  MAR.  27  9 27   APR.   3  4 37
APR.  10  9 35	 APR.  18 12 31	  APR.  25 19 57   MAY    2 11 14
MAY   10  0 28	 MAY   18  4 35	  MAY   25  4 25   MAY   31 18 58
JUNE   8 15 56	 JUNE  16 17 24	  JUNE  23 11 32   JUNE  30  4 54
JULY   8  7 14	 JULY  16  3 18	  JULY  22 18 16   JULY  29 17 43
AUG.   6 21 51	 AUG.  14 10 56	  AUG.  21  1 45   AUG.  28  9 35
SEPT.  5 11 36	 SEPT. 12 17 08	  SEPT. 19 11 13   SEPT. 27  3 55
OCT.   5  0 35	 OCT.  11 23 02	  OCT.  18 23 38   OCT.  26 23 40
NOV.   3 12 50	 NOV.  10  5 57	  NOV.  17 15 16   NOV.  25 19 28
DEC.   3  0 22	 DEC.   9 15 12	  DEC.  17  9 28   DEC.  25 13 48

2014 Phases of the Moon

Universal Time

      NEW MOON    FIRST QUARTER        FULL MOON     LAST QUARTER

       d  h  m          d  h  m          d  h  m          d  h  m

JAN.   1 11 14	 JAN.   8  3 39	  JAN.  16  4 52   JAN.  24  5 19
JAN.  30 21 39	 FEB.   6 19 22	  FEB.  14 23 53   FEB.  22 17 15
MAR.   1  8 00	 MAR.   8 13 27	  MAR.  16 17 08   MAR.  24  1 46
MAR.  30 18 45	 APR.   7  8 31	  APR.  15  7 42   APR.  22  7 52
APR.  29  6 14	 MAY    7  3 15	  MAY   14 19 16   MAY   21 12 59
MAY   28 18 40	 JUNE   5 20 39	  JUNE  13  4 11   JUNE  19 18 39
JUNE  27  8 08	 JULY   5 11 59	  JULY  12 11 25   JULY  19  2 08
JULY  26 22 42	 AUG.   4  0 50	  AUG.  10 18 09   AUG.  17 12 26
AUG.  25 14 13	 SEPT.  2 11 11	  SEPT.  9  1 38   SEPT. 16  2 05
SEPT. 24  6 14	 OCT.   1 19 33	  OCT.   8 10 51   OCT.  15 19 12
OCT.  23 21 57	 OCT.  31  2 48	  NOV.   6 22 23   NOV.  14 15 15
NOV.  22 12 32	 NOV.  29 10 06	  DEC.   6 12 27   DEC.  14 12 51
DEC.  22  1 36	 DEC.  28 18 31

2015 Phases of the Moon

Universal Time

      NEW MOON    FIRST QUARTER        FULL MOON     LAST QUARTER

       d  h  m          d  h  m          d  h  m          d  h  m

                                  JAN.   5  4 53   JAN.  13  9 46
JAN.  20 13 14   JAN.  27  4 48	  FEB.   3 23 09   FEB.  12  3 50
FEB.  18 23 47	 FEB.  25 17 14	  MAR.   5 18 05   MAR.  13 17 48
MAR.  20  9 36	 MAR.  27  7 43	  APR.   4 12 06   APR.  12  3 44
APR.  18 18 57	 APR.  25 23 55	  MAY    4  3 42   MAY   11 10 36
MAY   18  4 13	 MAY   25 17 19	  JUNE   2 16 19   JUNE   9 15 42
JUNE  16 14 05	 JUNE  24 11 03	  JULY   2  2 20   JULY   8 20 24
JULY  16  1 24	 JULY  24  4 04	  JULY  31 10 43   AUG.   7  2 03
AUG.  14 14 53	 AUG.  22 19 31	  AUG.  29 18 35   SEPT.  5  9 54
SEPT. 13  6 41	 SEPT. 21  8 59	  SEPT. 28  2 50   OCT.   4 21 06
OCT.  13  0 06	 OCT.  20 20 31	  OCT.  27 12 05   NOV.   3 12 24
NOV.  11 17 47	 NOV.  19  6 27	  NOV.  25 22 44   DEC.   3  7 40
DEC.  11 10 29	 DEC.  18 15 14	  DEC.  25 11 11